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Marketing In Asia > Blog > Business > News > Randstad’s 2023 White Paper Reveals Secrets to Nurturing Authenticity in the Workplace
BusinessNewsPress Release

Randstad’s 2023 White Paper Reveals Secrets to Nurturing Authenticity in the Workplace

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Last updated: 2023/09/27 at 3:39 PM
haidar bajrai
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Randstad's 2023 White Paper Reveals Secrets to Nurturing Authenticity in the Workplace
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The world-renowned talent agency, Randstad, has just unveiled its keenly-awaited 2023 white paper titled “Nurturing Authenticity in the Workplace.” This pivotal document amalgamates valuable insights from three of Randstad’s flagship global studies, namely Talent Trends, Workmonitor, and Employer Branding Research, shedding light on the profound impact of intrinsic benefits in the workplace. 

The Crucial Sense of Belonging 

An eye-opening revelation from the 2023 Workmonitor study highlighted that a staggering 56% of Malaysians would willingly resign from their jobs if they felt out of place or unbelonged. 

Fahad Naeem, the influential Country Director at Randstad Malaysia, remarked, “Understanding the concept of belonging can be challenging, especially for the HR industry which is at the forefront of it. It is crucial for us to see each talent as unique and take the time to understand their preferences and expectations. As the world’s most specialised and equitable talent company, it is our responsibility to ensure that organisations attract the talent they are looking for.” 

White Paper Highlights: 

  • With the ascent of technology, while many organisations empowered their workforce with digital tools promoting flexible work, a noteworthy chunk of workers in the Asia Pacific have returned to traditional office environments post the COVID era. 
  • A sizable 76% of employers emphasised skills upliftment and career progression. However, barriers like age and gender disparities in learning & development could potentially curb an organisation’s workforce growth aspirations. 
  • Sustainability emerges as a non-negotiable for potential employees. As indicated by the Workmonitor survey, 42% wouldn’t associate with firms that don’t show a genuine commitment to sustainable efforts. This brings forth an urgent call for enterprises to weave sustainability into their workforce blueprints and nurture a culture celebrating climate consciousness. 
  • Amidst the diverse Asia Pacific landscape, challenges persist including inadequate female leadership representation, age-based biases, and discrimination against the differently-abled. To dismantle these cultural nuances, firms need to champion open conversations and idea exchanges. 

Naeem further elucidated, “As companies introduce new and specialised roles, the competition for talent will intensify. These roles, such as those in digital and smart manufacturing, require expertise beyond what the current talent pool can offer. Instead of focusing solely on financial motivators, organisations have an opportunity to attract and retain talent by aligning with their career aspirations. This begins by fostering an environment where employees feel secure and empowered to be their true selves at work.”

A Glimpse into the 2023 White Paper: 

Randstad’s white paper meticulously dissects the expectations and desires of today’s workforce. It delineates strategies for Asia Pacific corporates to synchronize their core philosophies with the anticipations of the talent demographic. 

Also read: ASEAN Economies Face Challenges Amid Global Shifts

The document is segmented into five enriching chapters, addressing pivotal areas like: 

  • Navigating through job and digital metamorphoses. 
  • Mitigating training disparities to ensure an unbiased workforce evolution. 
  • Aiding talent in recognizing their career objectives within an eco-conscious culture. 
  • Rising above inclusivity challenges in Asia. 
  • Formulating tactics to bolster workplace ties, with a lens on cultural diversities. 

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TAGGED: 2023 White Paper, ageism, Asia Pacific, authenticity, Climate Consciousness, Cultural Inclinations, digital tools, digital transformation, Diverse Workforce, Employer Branding Research, Fahad Naeem, Female Leadership, Flexible Work Arrangements, Gender Disparities, HR Industry, Intrinsic Benefits, malaysia, Post-COVID, Randstad, Sense of Belonging, sustainability, Talent Trends, Workmonitor, workplace

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    haidar bajrai September 27, 2023 September 27, 2023
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    By haidar bajrai
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    With a strong sense of compassion and a desire to effect real change, I am a passionate and purpose-driven person committed to having a positive impact on the world. I am inspired by works that present fresh viewpoints and insights. Hence i engage with travelling and participating in outdoor activities to learn more about the world. Exposure to diverse cultures and environments fuels my capacity for creative problem-solving, which also broadens my perspective on life.
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