In a significant move to bolster its global presence, Pepsi has unveiled its newest global ambassador, football sensation Son Heung-min. This multi-year collaboration is set to spotlight Son in Pepsi’s upcoming partnership with EA SPORTS FC, marking a new chapter in the brand’s engagement with football aficionados.
- Star Signing: Son Heung-min, renowned as one of Asia’s football legends, is Pepsi’s latest global ambassador.
- EA SPORTS FC Partnership: Son’s association was teased during the EA SPORTS FC 24 early access event in London.
- Shared Vision: Son’s passion for gaming aligns seamlessly with Pepsi’s “Thirsty for More” ethos, promising exhilarating moments for fans.
- Pepsi’s Perspective: Gustavo Reyna, Pepsi’s senior director of global marketing, lauds Son’s infectious enthusiasm and his alignment with the brand’s values.
- Elite Line-up: Son joins the ranks of football stars like Vini Jr and Leah Williamson in Pepsi’s EA SPORTS FC 24 campaign.
The official announcement was made on Pepsi’s Instagram, where Son was pictured donning the iconic Pepsi jersey, signaling his formal induction into Pepsi’s illustrious football talent lineup.
Expressing his excitement, Son remarked, “Joining hands with a global powerhouse like Pepsi, especially within the EA SPORTS FC framework, is a dream come true for a gaming enthusiast like me. Pepsi’s ‘Thirsty for More’ mantra mirrors my personal ethos, and I eagerly anticipate the thrilling ventures we’ll embark on in 2023 and the years to follow.”
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Gustavo Reyna, at the helm of Pepsi’s global marketing, shared his enthusiasm, stating, “Son’s charisma, both on and off the field, makes him a perfect fit for the Pepsi family. His multifaceted interests spanning gaming, entertainment, and sports align with our brand’s legacy of collaborating with top-tier talents. We’re gearing up for some groundbreaking campaigns, and having Son onboard amplifies our excitement.”
Son, often hailed as the pinnacle of Asian football and a stalwart in the English Premier League, will be joining Pepsi’s elite roster, which boasts names like Vini Jr and Leah Williamson. This trio will spearhead Pepsi’s EA SPORTS FC 24 campaign, aiming to satiate fans’ insatiable appetite for football and gaming.
This announcement dovetails with Pepsi’s global initiative, ‘Thirsty For More,’ underscoring the brand’s commitment to delivering unparalleled experiences to its global audience.