multilocal has recently made a significant addition to its leadership team with the appointment of Justin Lim as the new General Manager for its APAC operations. Lim brings with him over a decade of experience in the ad tech industry, having made his mark in prominent organizations around the world.
Lim embarked on his ad tech career in London, where he started at DAZN, a global sports streaming platform. Throughout his tenure at DAZN, Lim held various commercial and operational roles and spearheaded the launch of the company’s ad sales division across the Asia Pacific region. His success in this endeavor caught the attention of Unruly, a renowned video advertising company, where he replicated his achievements before the company was acquired by News Corp for an impressive sum of US$176 million (£60.7 million).
Continuing his journey, Lim assumed the role of General Manager APAC for Sublime, a leading provider of high-impact non-intrusive digital advertising. His expertise in programmatic media buying and his strategic consultancy services for ad tech businesses expanding into Asia have earned him a reputation as a trusted industry expert. Lim is confident that the services developed by multilocal over the years will deliver the innovative solutions that advertisers, agencies, and buyers have long been seeking in the ever-evolving APAC market.
Ryan Nash Adds Extensive Media Industry Experience to the Team
Joining Lim in this significant development is Ryan Nash, the newly appointed Sales Director at multilocal. Nash brings a wealth of experience from over a decade in the media industry, with a proven track record in sales management and digital strategy.
Nash’s journey in the industry has taken him across the UK and APAC markets, providing him with a comprehensive understanding of the dynamics at play in different regions. His most recent position was as Sales Director, SEA, at MiQ, a leading marketing intelligence company. Prior to that, Nash held the position of Sales Director at AdColony in Singapore, as well as at Pocketmath, a prominent SaaS mobile ad tech platform.
Recognizing multilocal’s supply-side DNA and its commitment to offering programmatic advertising services that eliminate complexity and additional costs, Nash is excited to contribute his expertise to the team. With his deep understanding of digital strategy and his proficiency in driving sales growth, Nash aims to further strengthen multilocal’s market presence and help unlock the true potential of programmatic advertising in APAC.
CEO James Leaver’s Confidence in multilocal’s Expansion and the Value of the New Appointments
Commenting on the significant hires of Justin Lim and Ryan Nash, multilocal’s CEO, James Leaver, expressed his confidence in the company’s trajectory and its ability to revolutionize programmatic advertising in the APAC region. Leaver emphasized that as the market continues to seek innovative solutions, multilocal’s unique approach, driven by the power of curation, has positioned them as trailblazers in the sell-side ecosystem.
Leaver further highlighted the importance of Lim’s extensive experience and strategic expertise in programmatic media buying. He believes that Lim’s wealth of knowledge and industry insights will greatly contribute to multilocal’s expansion across APAC.
Furthermore, Leaver commended the addition of Ryan Nash to the team, emphasizing his extensive experience in the media industry and his deep understanding of digital strategy. Leaver emphasized that multilocal’s supply-side DNA, combined with Nash’s expertise, will enable the company to provide programmatic advertising services that simplify the process and eliminate unnecessary costs for their clients.
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multilocal, a renowned supply-side expert, has made strategic moves in bolstering its leadership team for APAC operations. With the appointment of Justin Lim as the General Manager and Ryan Nash as the Sales Director, the company aims to redefine programmatic advertising in the region. Their combined expertise and industry knowledge position multilocal as a frontrunner in delivering innovative solutions to meet the evolving needs of advertisers, agencies, and buyers in APAC.