Vasy ERP, a pioneering brand in the competitive ERP software landscape, is poised to deliver a unique approach with their latest campaign, ‘Badhaye Business Ka Sense’. This campaign ushers in a new perspective, focusing on software efficiency, shifting gears from mere business automation.
Devised by DDB Mudra, the ‘Badhaye Business Ka Sense’ campaign shines a spotlight on transformative features like counter-less billing, online stores, and business insights. The campaign addresses real-world challenges faced by retailers through relatable narratives embedded in everyday situations. Their approach of presenting solutions with a dash of humor and sophistication is designed to appeal to consumers. The TV commercials showcase retailers as savvy businesspersons, effortlessly managing day-to-day hurdles with the aid of Vasy ERP.
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Leveraging the expansive reach of the Indian Premier League (IPL), which is freely broadcasted on Jio Cinema this year, Vasy ERP found the perfect platform to engage its target audience.
Commenting on the campaign, Dharmendra Ahuja, Founder and Director of Vasy ERP, said, “Vasy ERP is a Smart Retail Tech Solution. We understand the retail category and the daily challenges retailers face. With this campaign, we aim to connect with retailers eager to revolutionize their business and disrupt the category.”
Kedar Chauhan, Group Creative Director at DDB Mudra, added, “The goal was to position Vasy ERP as a trusted companion to the retailer. We wanted to demonstrate how effortlessly Vasy ERP can solve their business challenges, presenting a cool and efficient ‘Shethji’ using VasyERP. This news piece is based on an article from exchange4media.
