LinkedIn’s Creator Mode has been enriched with new topic prompts, an innovation aimed at aiding creators in strengthening their in-app presence. This development is a part of LinkedIn’s wider expansion of a consolidated hub for creator analytics and tools, developed to simplify content management within the app.
The ‘Analytics and Tools’ dashboard, which has been gradually introduced to users with Creator Mode activated over recent months, offers a comprehensive summary of content performance and access to creator-specific tools. Found on the app’s left side panel (for those with Creator Mode enabled), it displays content performance trends, profile-associated topics (that you can supplement), and a complete catalogue of creator features at your disposal (like LinkedIn Live, Newsletters, CTA links).
LinkedIn recently added another aspect to the Creator Mode dashboard – ‘Conversations Happening Now’, incorporating a fresh Post Ideas listing. This section showcases a selection of posts potentially relevant to you and your audience, based on your past posts and topics of interest to your followers. It offers an opportunity to repost with your unique commentary and join the ongoing dialogue.
This initiative is part of LinkedIn’s wider strategy to encourage users to post more frequently. There are even ongoing experiments with AI-generated post prompts designed to stimulate thoughts on what could maximize engagement with your in-app audience.
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Critics argue this approach might risk authenticity. While Creator Mode intends to spotlight your expertise in your niche, excessive reliance on LinkedIn’s curation might lead to less-informed individuals gaining notoriety without a thorough understanding of the industry. This concern magnifies with the use of AI for opinion posts, which could inundate LinkedIn with hollow opinions rather than fostering genuine insight and engagement with real experts.
However, poorly conceived posts won’t attract attention, implying a need for original thought even with these prompts. LinkedIn’s efforts will likely boost engagement, which is already at an all-time high as the platform continues to expand.
From LinkedIn’s viewpoint, this could be a significant win. Coupled with the necessity for original insight to distinguish oneself, it could help filter out inauthentic users. The new ‘Conversations Happening Now’ feature is currently available for English language users of Creator Mode – with a wider roll-out anticipated soon.
This news is sourced from SocialMediaToday.