A Double Halal Helix: Halal Supply Chain for Halal Branding
Author, Sabariah Yaakub Reading through an article on Halal branding triggered some very interesting thoughts. This particular article was proposing that Halal Branding seriously consider the Halal paradigm as demonstrating…
Generation Marketing: Stop Stereotyping Please
Having spent the last five years studying inter-generational gaps across markets, it’s interesting to see how each generation interprets today’s contemporary marketing playbook, in such different ways. Taking centre-stage…
VMLY&R Asia Kicks Off 2019 With Big Wins In Malaysia
Under the new leadership of course. Global marketing agency VMLY&R is off to a strong start in Asia this 2019, having recently won clients in the bottled water supply, consumer…
Creative Trends For Marketers In 2019
Author, Michael Stoddart Prepare for 2019 by exploring ways to create richer experiences for customers through design 2019 promises to deliver incredible new developments in the way designers approach customer…
Get To Know Anisa Hassan, Founder Of Date High Flyers & Joompa
Anisa, you have no idea how glad I am when you said ‘Yes’ to this interview. Firstly, can you tell us about Anisa Hassan, the lady? In my professional capacity,…
Eventbrite Expands Into Asia With Launch In Singapore
Following strong organic growth in the market, company debuts optimised platform designed to empower local event creators Eventbrite , a global ticketing and event technology platform that powers millions of…
Get To Know Christoph and Wyatt, Founders Of Duxton41
Hello Christoph and Wyatt. Firstly, tell us a bit about yourselves and how did you guys meet?We met a few years back first via Facebook and then in the gym.…
90 Seconds closes US$20 million Series B with SIG, Airtree and Sequoia India to grow the global video creation platform
90 Seconds has paid out $64 million to creators on the platform 90 Seconds, the global video creation platform, just announced it has raised US$20 million (S$27.1 million) in a…
Here’s How To Build Consumer Trust Naturally
When we talk about selling services, we know that we are not selling just ‘anything’ but we are selling ‘something’. Selling a service is not as easy as selling a…
5 Important Reasons Why Videographers Should Be on LinkedIn Now More Than Ever
Professional networking platform are using videos to attract their target market on the platform. Videos have a great way of sending a message, of telling a story, but if you’re…
The Customer is Not Always Right and I Tell you Why
Author, Asmat Nizam Abdul Talib. The customer is not a moron. She’s your wife. The quote above is taken from advertising executive David Ogilvy’s 1964 book, Confessions of an Advertising…
Marketing In Asia Announces A Collaboration With OYAGSB On Academic & Research Based Marketing Content
Othman Yeop Abdullah Graduate School of Business, (OYAGSB), Universiti Utara Malaysia (UUM) has a large number of research papers on marketing and it is time to unleash them for the…
How Responsible Marketing Is Influencing Consumers’ Happiness
Author, Prof. Kalsom Kayat Consumers are the heart of Marketing. Marketing creates, communicates and delivers value to consumers through research, innovation, creative thinking and strategic management in order to satisfy…
Relationship Marketing vs. Transactional Marketing
Author, Prof. Nor Azila Mohd Noor Changes in the technological development and market liberalization, in addition to the intensification of global competition, have shifted the conventional marketing practice so called…
Marketing Models: Peter Drucker vs. Jack Ma
Author, Zaleha Othman. Peter Drucker and Jack Ma are the two marketing gurus of the centuries. Both men established a marketing model that changed the concept of marketing. Both believe…
