5 Important Reasons Why Videographers Should Be on LinkedIn Now More Than Ever
Professional networking platform are using videos to attract their target market on the platform. Videos have a great way of sending a message, of telling a story, but if you’re…
The Customer is Not Always Right and I Tell you Why
Author, Asmat Nizam Abdul Talib. The customer is not a moron. She’s your wife. The quote above is taken from advertising executive David Ogilvy’s 1964 book, Confessions of an Advertising…
Marketing In Asia Announces A Collaboration With OYAGSB On Academic & Research Based Marketing Content
Othman Yeop Abdullah Graduate School of Business, (OYAGSB), Universiti Utara Malaysia (UUM) has a large number of research papers on marketing and it is time to unleash them for the…
How Responsible Marketing Is Influencing Consumers’ Happiness
Author, Prof. Kalsom Kayat Consumers are the heart of Marketing. Marketing creates, communicates and delivers value to consumers through research, innovation, creative thinking and strategic management in order to satisfy…
Relationship Marketing vs. Transactional Marketing
Author, Prof. Nor Azila Mohd Noor Changes in the technological development and market liberalization, in addition to the intensification of global competition, have shifted the conventional marketing practice so called…
Marketing Models: Peter Drucker vs. Jack Ma
Author, Zaleha Othman. Peter Drucker and Jack Ma are the two marketing gurus of the centuries. Both men established a marketing model that changed the concept of marketing. Both believe…
Cambodia: Market Entry Strategy
My country, Cambodia, is on the Indochina mainland of Southeast Asia. It is largely a land of plains and great rivers and lies amid important overland and river trade routes…
Get To Know Andy Fennell, Executive Chairman of Bloom
Firstly Andy, I’m sure our readers would love to know who Andy Fennell is. Can you help us walk back a little to when you first started and how you…
Name Cards And Company Brands
When I first started out in Business Development many many years ago, my boss asked me to go to an international Conference and get “at least 30 name cards”. I…
Digital Marketing Revolution: The Rise of Bangladesh
Like many markets in the world, digital marketing in Bangladesh is growing exponentially. Since 2015 we’ve gone from making small changes to understanding its true potential. Back in 2015 most…
Top 10 YouTube Ads That Caught Singaporeans
Public sector agencies stole the limelight with 6 out of 10 ads that educate, inform and entertain. People’s love for drama series is evident in the list and online video…
Marketing In Asia Announces A Collaboration With Dr A.J Minai On Brand-Storytelling Content
Dr A.J Minai and Subture will focus on brand-storytelling content, while Marketing In Asia magazine to work on the distribution side of it. Earlier today, Marketing In Asia magazine announced…
The Sh*t You Don’t Know About ICOs
Building your product, your community, your fundraising platform, and in getting your ICO mechanics in place.
5 Ways You Can Ensure An Epic Sales Training In Your Organisation
One of the great questions to ask yourself as you look to buy sales training is how many new sales does the team need to make to cover the cost…
