Business Writing Isn’t About Trying to Sound Smart
Business demands conversational language; people in the workplace value time, and your goal is to help them understand you easily Ryan, an operations manager of a construction company, wanted his…
Carma Asia Reveals Singapore
CARMA ASIA, the global leader in media evaluation, has published a study revealing the prominence and favourability of Singapore’s top CEOs amongst local publications. The findings reveal insights including DBS…
Automated Email Sequence And The Benefits Of Having One For Your Business
Itâs all about sending your customers the right email at the right time Automated email sequence can double your ROI. As an e-commerce store owner, you know that writing an…
Get To Know Manish Bahl, Associate VP & Head Of Centre For The Future Of Work, APAC at Cognizant
Manish, I have always been intrigued with the topic we are going to talk about. Before we get into that, tell our readers about Cognizant and your role there.Cognizant is…
The One Thing Fitness Models Know That Many Marketers Forgot
Here’s the unhealthy secret behind magazine cover abs: fitness models often go thirsty for about 48 hours before their photoshoots to get that shrink-wrapped muscle definition. Some even drink only…
Can Too Much Data Drive Businesses To Their Deathbed?
Author, Anurag Gupta “InfoObesity”, a term coined by Debra Bass, President of Johnson & Johnson, refers to how marketers are now suffering from gorging on an inconsumable amount of data…
Adobe Extends Digital Experience Product Portfolio To Serve Mid-Market and SMB Business Needs
Building a successful business presents a multitude of challenges for companies today. While technology advancements have made it easier than ever to start a business, it has also become more…
H.E.R. Malaysia Summit 2019
Marketing In Asia and Rendeur Pte Ltd announced in September of their partnership for the upcoming H.E.R Malaysia Summit 2019 to be held in Kuala Lumpur. HER Summit is the…
INCA Appoints Samuel Vanel As Director Of South East Asia Ahead Of Asia Expansion
INCA, GroupM’s brand-safe influencer marketing solution, has appointed Samuel Vanel as its first director of South East Asia. In his new role, Sam will oversee INCA’s operations across Indonesia, Philippines,…
Instagram: King Of Visual Platform
People love images and they tend to respond faster to visuals. Today, brands have the luxury to choose from a selection of marketing channels to promote their product and service.…
The Good, The Bad, And The Ugly Of Crisis Communication
Author, Dr Eugene YJ Tee No fewer than five important figures have been attributed to this quote – the most well-known and recent being former United States (US) Secretary of…
Paul Yang Joins Finsbury As A Partner In Hong Kong
Finsbury, a global leader in strategic communications and trusted adviser to many of the world’s most successful companies, announced today that Paul Yang has joined the firm as a Partner…
Tin Communications Launch Boutique PR Agency In Singapore
New start-ups, small business owners and entrepreneurs looking for a strategic public relations agency to help them elevate their presence and business in the marketplace, now do not have to…
Right Recruitment Is The New Marketing
Gone are the days when a job advertisement in even an obscure newspaper would result in lines of job seekers. Recruiters of 78% of the companies now believe that it…
Sinclair Opens In Singapore
Sinclair opens in Singapore today, bringing its integrated PR offering to the South East Asia market. Adding to Sinclair’s Hong Kong, Shanghai and Beijing hubs, the official launch of operations…
