Singaporeans Outspend And Outsearch Neighbours In The Region During Chinese New Year
Chinese New Year is one of the most important festivals in the Singapore calendar and Singaporeans take it very seriously as they look to Google and YouTube for help in…
Part II: The Not-So-Invisible Gorilla & Understanding Emotional Advertising
In 2001, a mobile service provider in the UK launched an ad campaign that featured a lot of bubbles and visuals that ranged from abstract to generic. Nobody really understood…
What An ‘Ong’-tastic Way To Start 2020!
The year 2020 has only just begun and yet Malaysians are set to welcome the Lunar New Year once again. As the familiar sight of brilliant red, and ‘Dong Dong…
5 Tips For Finding Hotels Overseas
Google has just announced a list of the top trending places globally that people are headed in 2020, together with new features to help you pick the best hotel for…
How Your Business Can Use Social Media For Market Research
Social media management can be utilised by businesses to conduct market research including the identification of new potential clients, customers and referral sources. As Sameer Panjwani, founder of Mondovo explains:…
VMLY&R Named Customer Experience & Data Strategy Partner For Electrolux Asia
VMLY&R, the global brand experience agency, has been appointed as the Customer Experience & Data Strategy partner for Swedish multinational home appliance manufacturer, Electrolux, to enhance customer experience across the…
Marketing Anda Membosankan?
Hari ini, hampir semua ide marketing pernah dicoba. Pernah dilakukan. Pernah gagal dan berhasil Bisa jadi karena, selama ini, Anda bekerja dengan otak kiri. Bukan otak kanan. Menurut “Die Hard Motivator,”…
How To Win Big In the Hearts Of Your Customers, Colleagues And Stakeholders – Top 3 Traits Of Successful Marketing Leaders
Good marketers leaders will know what kind of questions to seek and the answers they need to make their brands successful In an article on Inc. Magazine, Warren Buffet shared…
TNG Digital Has A New Marketing & Communication Director – And She’s Incredible
TNG Digital Sdn Bhd, a joint-venture between Touch ‘n Go Sdn Bhd and Alibaba Group’s Ant Financial Services Group has recently announced the appointment of Izra Izzuddin as Director of…
Mengapa Pengguna Setia Pada Sesuatu Jenama?
Mudah. Sekiranya anda mampu menyediakan 4 faktor yang tersenarai dibawah, maka dengan sendirinya anda akan menjadikan para pelanggan anda kekal setia pada jenama produk atau perkhidmatan anda. Produk atau perkhidmatan…
Google And IMDA Expand Support For Code In The Community With A $2M Grant
Google and Infocomm Media Development Authority (“IMDA”) will support the expansion of the Code in the Community (CITC) programme with $2 million in grant funding to help more underprivileged young…
Adobe Appoints Anil Chakravarthy As Executive Vice President And General Manager Of Its Digital Experience Business
Adobe has announced the appointment of Anil Chakravarthy as Executive Vice President and General Manager, Digital Experience. In this role, Chakravarthy will lead Adobe’s Digital Experience business, reporting directly to…
Marketing In Asia Appoints Khir Khalid As Editor For Bahasa Melayu
Marketing In Asia magazine, a community-driven online marketing magazine based in Kuala Lumpur, recently announced the appointment of Khir Khalid as its editor for Bahasa Melayu. The magazine is known…
Tingkatkan Kredibiliti Pasaran Melalui Elemen Keusahawanan Sosial
Keutamaan elemen keusahawanan sosial adalah menyokong pembangunan ekonomi dan sosial secara seimbang, kos efektif dan strategik
Envision Digital Appoints Sylvie Ouziel As International President
Envision Digital International Pte Ltd (Envision Digital), a global AIoT technology leader, has appointed Sylvie Ouziel as International President as it strengthens its business covering Asia Pacific, Europe, and the…
