ADA (Part of Axiata Group), the largest company in Asia that integrates data, insights, media, and content to deliver business outcomes has released some interesting video analytics and insights surrounding the current coronavirus (COVID-19) outbreak.
Video content creators are often trying to outperform each other by jumping onto trending subjects. With the the onslaught of breaking news (and fake news) updates by the second, and real-time shares through social media, what makes or breaks the popularity of a video?
Not merely relying on vanity metrics, the Video Analytics and Creation Engine (Video ACE) by ADA has uncovered top video analytics trends and some little known facts about COVID-19 videos, as there are currently more than 20,000 videos generated and counting.
Video ACE, a social video machine learning analytics and insights tool that is coupled with an AI-powered content recommender aims to help video content creators and brands stand out by monitoring millions of social video performances daily, and providing actionable insights so that brands can create video content that resonates with and win their target audience.
Here are some video analytics trends from Video ACE on COVID-19 videos:
- The coronavirus (COVID-19) is not new – The first video about the virus was released in 2008.
- Explanation videos by the layperson work better than official statements – Comedy and education-style videos are more likely to get your hit rate up.
- There is an inequality in the spread of information – Despite Singapore, Thailand, and South Korea recording a higher number of reported cases, video creation is low.
- You can cut through the clutter … but be wary of fake news – While making videos can be fun and attention-grabbing, it is important to be responsible and convey accurate information!
“Every trending topic is picked up immediately by news outlets and video content creators. Some have vested interests, and others just want to educate on prevention and care. These tips from Video ACE are not just about making another video shine, but to re-emphasise that a lot more care and thought needs to go into video content creation. However, for brands who are looking to trend on other topics, Video ACE can help provide actionable insights that will help win with their target audience,” explained Anurag Gupta, Chief Operating Officer and Head of Agency, ADA.
Learn more about these insights by reading the full post here.