Sunny Death Metal: The World’s First Death Metal PSA For Skin Cancer
A global marketing company, VMLY&R, in collaboration with Monolith Studios, has recently created the world's first death metal public service announcement (PSA) for skin cancer - Sunny Death Metal. This…
“Travel Now Pay Later” with SanKash: Financing Options for Your Dream Vacation
SanKash is a startup that aims to provide financing solutions to Indian travelers who struggle to afford their ideal vacations. A study commissioned by Grant Thorton revealed that 40% of…
Grab Reports Strong Revenue Growth For Q4 & Full Year Ended 2022
Grab, the ride-hailing company has exceeded expectations with its latest unaudited financial results. The company has reported strong revenue growth for Q4 and the full year ended December 31, 2022,…
The Rise of Deinfluencing on TikTok: A New Trend for Authenticity
Deinfluencing is a new trend that has emerged on TikTok in recent weeks, in which influencers are encouraging their followers not to buy certain products, a tactic that runs counter…
Nine Hires Memo Hayek As Chief Information and Technology Officer (CITO)
Memo Hayek has been named Nine's new Chief Information and Technology Officer (CITO), effective March 27. Nine is one of Australia's top media businesses. Hayek will serve as the Chief…
Costa Coffee Appoints Ogilvy Malaysia For Brand & Social Media Management
Costa Coffee, a well-known coffee company, just hired Ogilvy Malaysia to manage its brand, social media, and campaigns. This action is meant to improve relationships with coffee drinkers in Malaysia…
The Power of Mascots and Innovative Packaging in Branding
The reputation of a brand is frequently associated with its logo or tagline, but occasionally, it is recognized for a marketing strategy that leads to a significant change. In the…
Sentosa Unveils New Branding Strategy: “Where Discovery Never Ends”
In a bid to better understand the needs of its guests, Sentosa has unveiled a new branding strategy. The Singaporean island will now be marketed under the tagline, "Where discovery…
RBI data reveals surge in Indian spending on international travel
According to reports from the Press Trust of India (PTI), Indians are spending almost one billion dollars per month on overseas trips. This is a substantial increase compared to pre-pandemic…
Revolutionizing Online Sales: The Power of WhatsApp Commerce for D2C Brands
Over the last decade, the Indian eCommerce industry has experienced significant evolution and revolution. The industry has shifted from vertical e-commerce to direct-to-consumer (D2C) sales to tapping customers on social…
5C Network Acquires Krayen to Expand Digital Diagnostic Offerings
Krayen, a healthtech startup with offices in India and the US, has recently been acquired by 5C Network, a digital diagnostic platform backed by Tata 1MG. With this change, 5C…
Ahead of the Curve: Zomato’s Humorous Social Media Marketing Strategy
Zomato, a popular food-tech brand, has a unique approach to social media that helps it establish a strong bond with its customers. The brand's marketing team understands the power of…
Google Revises Policy for Pre-Installed Apps on Android Phones in India
The pre-installation of Google apps on phones will now require a license from mobile carriers or original equipment manufacturers (OEMs). Following a decision by the Competition Commission of India (CCI),…
Road to Valor: Empires – Krafton’s First Release for India
Krafton Inc. and Dreamotion say that you can now pre-register for the new Indian version of Road to Valor: Empires. This player versus player (PvP) real-time strategy game is Krafton,…
Viacom18’s Free Streaming of IPL on JioCinema App: Implications for Viewers and Competitors
One of the most well-known cricket leagues in the world is the Indian Premier League (IPL). Millions of people in India and around the world are fans of it. In…
