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Marketing In Asia > Blog > Business > News > Google Appoints Experienced Marketer Sapna Chadha as VP for Southeast Asia
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Google Appoints Experienced Marketer Sapna Chadha as VP for Southeast Asia

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Last updated: 2023/03/03 at 5:00 PM
Eshita
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3 Min Read
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Google has announced the appointment of Sapna Chadha as the Vice President of Southeast Asia and South Asia Frontier division. The division includes countries like Pakistan, Bangladesh and Sri Lanka. As Stephanie Davis moves to Europe, Pooja Chadha will take her place. She’s been with Google since 2015 and worked her way up to VP of Marketing for Southeast Asia & India before this promotion. Her prior experience makes her the perfect candidate for this role.

Chadha is a marketing professional with over 15 years of experience. He understands the importance of creating an integrated, multi-channel marketing strategy to ensure success in terms of brand awareness and customer engagement. This results in more conversions, sales uplift and improved customer satisfaction. Before her tenure at Google, she was in consulting at Deloitte and has held senior management roles at American Express in the US and India.

Chadha expressed her excitement on LinkedIn to lead Google’s business growth, strategy, and operations in Southeast Asia and South Asia Frontier. She went on to mention that South and Southeast Asia Frontier are abounding with the world’s most inventive and ambitious people, companies, and promoters. Furthermore, she is elated to head the squad and support businesses in this digital age of progress.

This appointment comes as a significant move for Google, as Southeast Asia and South Asia Frontier are markets with high growth potential and immense opportunities for businesses. With her experience and expertise, Chadha is expected to lead the team towards a successful growth strategy and expand Google’s reach in these markets.

The appointment of Chadha is also a positive step towards increasing diversity in leadership positions, as she is a woman of Indian origin. The technology industry has been criticized for its lack of diversity, and Google’s move to promote a woman of color to a senior position is commendable.

Also Read: Google’s Asia-Pacific HQ in Singapore Lays Off Nearly 200 Employees

Overall, Chadha’s appointment is a promising move for Google as she brings in her vast experience in marketing and management to lead the Southeast Asia and South Asia Frontier division. Her appointment is expected to bring in new growth opportunities and expansion in these markets.

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    Eshita Chaurasia March 3, 2023 March 3, 2023
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    By Eshita Chaurasia
    With a Post Graduate degree from NIFT and 9 years of experience, I am a skilled professional in Fashion Marketing, Brand Management, and Fashion/Retail Merchandising.
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