When we celebrate International Women’s Day on March 8, it’s important to think about how hard it is for women to get health care. Men are more likely to prioritise their health than women, according to data from MediBuddy, India’s largest digital healthcare platform. This pattern raises serious concerns because it implies that women may be putting their physical and mental health at risk. MediBuddy has started a Women’s Day campaign called #HerHealthMatters in response to this problem. The purpose of the campaign is to increase awareness of the value of women’s health and to motivate women to actively manage their health.
The campaign’s video emphasises how many men are unaware of the signs and symptoms that women go through. Like hair loss, irritability, weight gain, and chronic fatigue. It does, however, acknowledge that women might also be blind to these symptoms. According to MediBuddy’s data, only 40% of women consulted a doctor. As opposed to 60% of men who used their platform for health checkups. This alarming discrepancy highlights the need for more education and awareness about women’s health. The #HerHealthMatters campaign encourages women to prioritize their health and take control of their wellbeing in an effort to close this gap.
The campaign’s purpose was explained by Saibal Biswas, Head of Marketing, Partnerships, and PR at MediBuddy, who said, “According to our research, women are not giving their health the priority that it needs to have, which is a worrying trend. Because of this, we want everyone to participate in our campaign, regardless of gender, to spread awareness and encourage good health practises. Let’s work together to make #HerHealthMatters a potent force for good. MediBuddy advises all women to put their own needs first. All men to give the women in their lives the #giftofgoodhealth.” The #HerHealthMatters campaign serves as an effective reminder that women’s health is a serious problem that needs to be addressed.
The campaign has the potential to significantly improve the lives of millions of women in India. By enabling them to take control of their well-being. In order to encourage them to prioritize their health and wellbeing. MediBuddy has also curated special offers for female patients on doctor consultations and health check-ups for the entire month of March. Let’s make a commitment to give women’s health and wellbeing top priority as we observe International Women’s Day. Women can have access to the healthcare they require and deserve if we work together to create that world.