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Marketing In Asia > Blog > Business > News > Pepsi Zero Sugar Taps Fictional Icon Zoolander As New Face
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Pepsi Zero Sugar Taps Fictional Icon Zoolander As New Face

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Last updated: 2023/03/03 at 8:40 PM
Dr. Surbhi Sharma
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Pepsi Zero Sugar Taps Fictional Icon Zoolander As New Face
Source: Marca
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Pepsi has recently launched its new “Great Acting or Great Taste?” campaign during Super Bowl, featuring Pepsi Zero Sugar. In line with this, the brand has made the fictional character Derek Zoolander as its new face.

Zoolander Challenges Cola Drinkers

As part of the campaign, Zoolander is advising cola drinkers to try Pepsi Zero Sugar and make their own judgements about whether or not they actually enjoy the new and improved beverage rather than just enjoying it because of Zoolander’s exceptional modelling and acting abilities.

Zoolander will appear in 30 and 15-second spots as part of the campaign, where he will recreate his iconic 2001 cola pour. This marks Zoolander’s biggest comeback yet.

Advantaged Product

Todd Kaplan, chief marketing officer of Pepsi, expressed his excitement over the campaign and the advantages they have with the new and improved taste of Pepsi Zero Sugar. Kaplan added that people are trying the drink for themselves in response to their “Great Acting or Great Taste?” campaign during the Super Bowl.

Zoolander’s Cultural Resurgence

Kaplan noted that Zoolander has seen a resurgence in popularity, particularly on TikTok, which has been amplified by his role in the brand’s Super Bowl campaign. Thus, it’s only fitting that Zoolander become the face of the campaign.

Also read: PRO-NET, A Subsidiary Of PROTON, Selects The Clan Malaysia For Social Media Management

Multi-Month Commitment

The campaign extension is a multi-month commitment that includes numerous television commercials, media purchases, and other activities to promote the updated Pepsi Zero Sugar. Brand Pepsi is going all-in on Zero Sugar in 2023.

Collaboration with Lindsay Lohan

Recently, Pepsi has also collaborated with Hollywood star Lindsay Lohan. The brand teamed up with the actress fresh off her holiday hit film, Netflix’s Falling for Christmas, and her recently released rendition of “Jingle Bell Rock.”

Pilk and Cookies Challenge

Together, they encourage everyone to enjoy “Pilk” – a trending combination of Pepsi and milk. Pepsi introduced Pilk and Cookies, giving the traditional milk and cookies holiday tradition a naughty new twist. Pilk pairs well with cookies because it has the sharpness of Pepsi and the delicately sweet, creamy flavour of milk, often topped with creamer. This popular combo, according to the press release, has been growing for a number of years and recently became popular on TikTok because to its viral nature.

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TAGGED: cola, Derek Zoolander, Great Acting or Great Taste, marketing, news, Pepsi Zero, Zoolander

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    Surbhi Sharma March 3, 2023 March 3, 2023
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    By Surbhi Sharma
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    I am PhD in Mathematics from IIT Roorkee currently working as a Market Research & Data Analyst. I have a demonstrated history of working with Startups & Corporates across private equity, e-commerce and software product industries.
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