McDonald’s Taiwan Launches ‘Donation Wallpaper’ To Increase Charitable Giving
McDonald's Taiwan has teamed up with Leo Burnett Taiwan to launch a new initiative called 'Donation Wallpaper' in an effort to increase charitable giving to Ronald McDonald House Charities (RMHC)…
BIG4 Holiday Parks Unveils ‘GO BIG’ Campaign Encouraging Aussie Travellers to Book Now
BIG4 Holiday Parks, the largest brand in its category, has launched its latest ‘GO BIG’ campaign, encouraging Australian travellers to experience that electrifying feeling of booking a holiday at one…
Edtech Startup LEAD Acquires Pearson’s K-12 Learning Business in India
The edtech startup LEAD has fully acquired Pearson India's K-12 learning business. This means that LEAD can now reach more than five million students in India. With this purchase, LEAD…
Nazara Technologies’ subsidiaries get unrestricted access to funds held at Silicon Valley Bank
The Indian gaming company Nazara Technologies said on March 15 that its subsidiaries Kiddopia and Mediawrkz now have access to all of the $7.75 million in cash. They had with…
The Future of Food Delivery: How Meal Subscription Startups are Changing the Game in India
Subscription-based business models have been successful in the west, and meal subscription platforms are gaining popularity in India. As per the data by Apollo Research, the Indian healthy meal subscription…
Revolutionize Your Content Strategy with Personalized Marketing Techniques
Content marketing has evolved significantly over the years from mere blog posts and white papers. Nowadays, content exists in numerous forms such as videos, infographics, quizzes, social media posts, PDFs,…
Building Your Personal Brand: Why It Matters in 2023 and Beyond
Personal branding is the process of creating a unique identity for oneself based on their story, values, and strengths. It's a way of presenting oneself to the world and ensuring…
The Impending Demise Of Third-Party Cookies: Is Your Business Prepared?
As the digital world continues to change, businesses in the Asia-Pacific (APAC) region are facing a big problem: the end of third-party cookies. According to a global survey done by…
The Metaverse: A New Realm Of Opportunity For Hong Kong Marketers
People have had to change their lives to be more digital because of the pandemic. This has led to a huge rise in interest in the metaverse. As the metaverse…
Remembering Satish Kaushik: The Bollywood Star who Made Eggs Fun
The recent passing of Bollywood actor Satish Kaushik has brought to mind one of his memorable advertisements from the 1980s promoting eggs. The ad was produced by the National Egg…
The Future of Identity: Survey Reveals Consumer Preference for Passwordless Authentication and Biometrics
The Entrust Cybersecurity Institute recently surveyed 1,450 people worldwide, with 400 from the Asia Pacific region to get insight into their views on passwordless authentication, hybrid identities, and ownership of…
The Unlikely Success Story of Barbie: A Polarising Icon
Barbie, the famous 29cm blonde doll, has over time come to be one of America's most prominent brand. In 2022, her merchandise was estimated to reach US$1.5 billion in global…
Neelkanth Mishra Resigns from Credit Suisse to Join Axis Bank
People who know about the situation say that Neelkanth Mishra, who was co-head of Asia Pacific strategy at Credit Suisse Group AG, has quit the company and will join Mumbai-based…
Suryakumar Yadav announced as JioCinema Brand Ambassador for TATA IPL
Suryakumar Yadav has been named as JioCinema's brand ambassador and the TATA IPL's digital streaming partner. Yadav, the top T20 batsman in the world, will increase fan interest in JioCinema's…
Fight Zone’s First Franchised Outlet At Suntec City Opens, With Six More Outlets To Come In 2023
Fight Zone, a born-in-Singapore fitness brand has opened its first franchised outlet at Suntec City. The official opening was attended by more than 50 members of the public and current…
