In a bold move to bolster global mental wellbeing, lululemon has invested $110,000 into health and wellness organizations. This initiative aligns with the company’s latest endeavor – the launch of the Mental Wellbeing Global Advisory Board. The advisory board’s formation is an integral part of lululemon’s ongoing commitment to elevate human potential by ensuring individuals are at their best physically and mentally.
Leading the advisory board are lululemon’s global senior executives – Nikki Neuburger, Chief Brand Officer, and Susan Gelinas, Chief People and Culture Officer. They will be joined by 11 international specialists in the mental health sector, including doctors, academic scholars, advocates, and social innovators.
The distinguished advisory board includes Yvette Kong, a Hong Kong-based Olympic swimmer and founding board member of Mind HK, Daniel H. Gillison, CEO of the National Alliance on Mental Illness, and Stephanie Brill, a renowned thought leader in the field of children’s gender diversity.
In a significant gesture, lululemon has committed $10,000 to each external advisory board member’s chosen wellness organization, amassing to a total investment of $110,000.
This strategic decision comes on the heels of lululemon’s 2022 Global Wellbeing Report that revealed just 29% of respondents from a ten-country study felt a strong sense of wellbeing across physical, mental, and social dimensions. This insight underscored the urgent necessity for increased resources and investments in global mental health.
With the creation of the Mental Wellbeing Global Advisory Board, lululemon continues to champion mental wellbeing for its employees and communities. By the end of 2023, the company aims to introduce mental health first aid training for all its employees.
In conjunction with lululemon’s leadership, the advisory board will guide the development, implementation, and analysis of the company’s Annual Global Wellbeing Report, provide counsel on wellness initiatives for employees, advise on the Centre for Social Impact practices, and help design experiences to maximize the potential of Team Canada athletes.
These philanthropic steps taken by the advisory board members further extend the reach of lululemon’s Centre for Social Impact, aiming to positively influence over 10 million people worldwide by 2025 with an initial investment of $75 million.
This news article is based on a report published by marketing-interactive.com.