Amazon Prime’s recent campaign, ‘Sach Mein Too Much,’ spotlights the ‘Joy of More’ their valued members can experience. The campaign seeks to underline the vast array of advantages bundled in one Prime membership. From free one-day delivery on over four million products to exclusive daily Prime offers, Prime membership provides a wealth of perks.
The ‘Sach Mein Too Much’ campaign is uniquely designed with two distinct film sets: one addressing potential Prime customers by showcasing ‘One Membership, Many Benefits,’ and the other reaffirming the multitude of benefits to existing Prime members. The campaign narrative revolves around a couple’s experiences and expectations as Prime members.
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Pragya Sharma, Director – Consumer Marketing, Amazon India, emphasized Amazon’s customer-centric approach, saying that the campaign demonstrates the multiple relevant benefits a single Prime membership provides. Ogilvy and Media Monks, Amazon’s creative partners, brought the campaign to life. They conceptualized, scripted, and executed this innovative marketing strategy.
Since its introduction in India in 2016, Amazon Prime has been a central hub for shopping, streaming, music, reading, gaming, and more. The focus remains on enhancing the customer’s experience, and this campaign serves to further amplify this commitment. This news is based on adgylly.
