Demystifying Menstruation: Kotex & Ogilvy Unveil Engaging Edutainment Platform
In an innovative initiative to address the misinformation and myths about menstruation, Kotex, the renowned menstrual hygiene brand, has teamed up with global marketing agency, Ogilvy. Together, they've rolled out…
Mid-Level Employee Exodus Rocks Hong Kong Companies: Turnover Rates Skyrocket Over 20%
Hong Kong businesses are experiencing a concerning departure of mid-level professionals, witnessing an alarming turnover rate exceeding 20%, according to George Leung, CEO of the Hong Kong General Chamber of…
Tesla Eyes India’s EV Industry: Exploring Local Sourcing, Not Manufacturing Yet
In recent times, the American electric vehicle manufacturer, Tesla Inc., has taken a keen interest in the Indian market. A group of executives from the corporation was reported to have…
Stirring the Pot: Iconic Hong Kong Soy Sauce Brand, Amoy Food, Set for Sale?
Trustar Capital, a prominent Chinese private equity company, is deliberating the sale of its revered Hong Kong-based subsidiary, Amoy Food, a leading soy sauce brand. Reports suggest that Citigroup has…
GroupM Reassesses Twitter: From High Risk to Promising Prospect with New CEO Appointment
GroupM, a renowned global media agency, has taken a u-turn on its earlier 'high risk' label for Twitter, following Elon Musk's announcement of Linda Yaccarino as the new CEO, The…
The Malaysian Digital Consumer: Authenticity, Trust, and Curated Experiences
Malaysian consumers are more connected than ever before. On top of healthy development in the e-commerce sector over the last few years, Malaysia has seen a growing population of digital…
New Dawn for BBDO China: Fresh Leadership Reigns as Leong Wai Foong Bows Out
BBDO, a prestigious creative agency, has announced a bolstering of its creative leadership in China with notable appointments, as Leong Wai Foong, the incumbent Chairman and Chief Creative Officer (CCO)…
Leading the Charge: SRK Exports Sparks a Sustainability Revolution in the Diamond city of Surat with Groundbreaking Conclave
SURAT HOSTS SRK SUSTAINABILITY CONCLAVE 2023 Esteemed diamond group, Shree Ramkrishna Exports Pvt. Ltd. (SRK Exports) sparked pivotal conversations around sustainability, in the inaugural SRK Sustainability Conclave 2023 held on…
Evolution of Storytelling in B2C Marketing: From Sensory Stimulation to Purpose-Driven Narratives
Human evolution has been profoundly shaped by the power of storytelling, with its capacity to unite individuals under common ideologies or goals, such as religion or politics. This power has…
Google’s AI Revolution: Generative AI to Reshape Advertising and Customer Support
Google I/O this year was brimming with Artificial Intelligence (AI). Google shared its plans to incorporate generative AI technology into its key products, such as Search and Gmail. Now, reports…
Santoor vs Dettol: Delhi High Court Rejects Dettol’s Plea against Santoor Ad
The Delhi High Court has dismissed a plea by Dettol, requesting a prohibition on an advertisement for Santoor handwash by Wipro Enterprises. Dettol claimed that the ad was detrimental to…
Embrace Black for a Brighter White: Dabur Herb’l Charcoal’s New Ad Campaign
Dabur Herb'l Charcoal Toothpaste has marked its debut in the Indian advertisement landscape with a unique, humor-infused campaign conceptualized by Ogilvy. This unconventional ad promotes the surprising secret to radiant…
Byju’s Alpha Facing $1.2 Billion Lawsuit Amid Lenders’ Discontent
In a significant development, Byju's Alpha, a wing of the eminent technology firm Byju's, has been slapped with a lawsuit by an agent representing lenders who claim an outstanding debt…
Swiggy Scripts History: Achieves Profitability Milestone Amid Valuation Hiccups
In a significant milestone, foodtech giant Swiggy's food delivery segment has registered profitability for the first time since its initiation in 2014. The announcement was made by Co-founder and CEO…
India’s Ecommerce Sector Booms to $60B: A Deep Dive into FY23’s Success Story
India's ecommerce industry experienced remarkable growth in FY23, reaching a remarkable GMV of $60 billion, in spite of the slowing yearly growth rate compared to the pandemic years. A report…
