Global consumer goods giant Proctor & Gamble (P&G) is poised to fortify its footprint in Asia-Pacific with a US$100 million investment in a new manufacturing facility in Singapore. This monumental announcement came at P&G’s 35th anniversary gala dinner on June 20, 2023.
Stanislav Vecera, P&G’s president for Asia-Pacific, Middle East, and Africa, cited Singapore’s strategic location, robust business infrastructure, vibrant digital ecosystem, and skilled talent as reasons for choosing Singapore as the home for its new facility. This strategic move cements P&G’s position as an epicentre for trade, technology, and talent in the city-state.
Singapore’s deputy prime minister, Lawrence Wong, emphasised the importance of such partnerships in building a reliable ecosystem that delivers results. He stressed the need for strong trust between employers, workers, unions, and the government. As global economic conventions shift due to national security concerns, Singapore is ready to transform challenges into opportunities, he stated.
P&G’s growth and innovation have been fuelled by Singapore’s meticulous IP ecosystem, particularly within its innovation centre, the city-state’s largest private research facility. Housing over 250 research laboratories and more than 450 multinational scientists and engineers, the centre plays a crucial role in developing P&G’s wide-ranging product portfolio.
Furthermore, P&G’s Asia Pacific headquarters in Singapore manages regional IP filings and leverages the country’s robust IP ecosystem to safeguard its innovations. As part of its continued growth strategy, P&G introduced the vGrow programme, which fosters innovation through collaboration with start-ups and other businesses in Singapore and Malaysia.
Aligned with P&G’s mission of being a “Force for Growth” and “Force for Good,” this programme underscores the company’s commitment to innovating superior products, promoting environmental sustainability, ethics, responsibility, equality, inclusion, and community impact.
On the media front, P&G has appointed Starcom as its new agency to oversee media planning and buying duties for 17 of its brands in Singapore and Malaysia, excluding SK-II, which remains with incumbent MediaCom. The new partnership, effective from December 1, marks a return to Starcom after an 11-year hiatus.
This news is based on Marketing Interactive.