By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    11 months ago
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    11 months ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    11 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    11 months ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    11 months ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    11 months ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    11 months ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    2 years ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    2 years ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    2 years ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    1 year ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    1 year ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    1 year ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    1 year ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Asean countries
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    11 months ago
    Carine Chin
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    11 months ago
    April Tayson, Regional VP INSEAU at Adjust
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    11 months ago
    Latest News
    Exclusive Interview : Marketing In Asia with April Tayson
    7 months ago
    Exclusive Interview: Adeline Lim, CMO & Head of Commercial Excellence at Menarini Asia-Pacific, Shares Insights with Marketing in Asia
    7 months ago
    Exclusive Interview: Twilio’s Sam Richardson Talks Brand Communications with Marketing in Asia
    8 months ago
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    11 months ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    1 year ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    1 year ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    1 year ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    1 year ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    1 year ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    1 year ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    1 year ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: INTERNATIONAL SUSTAINABILITY WEEK 2026 SOFT LAUNCH SIGNALS SHIFT FROM SUSTAINABILITY AMBITION TO REAL-WORLD DELIVERY
Share
Sign In
Notification Show More
Latest News
Winward Casino Online Gaming in Australia: Avoid Common Pitfalls
Open Category
Eye of Horus Slot Protestation & Review Play for Free inside the Großbritannien
Open Category
DrückGlück im Gemeinsam goldbet Helvetische republik Boni Kasino Untersuchung qua Bonusangebot מוסך קלדרון
Open Category
Mr Green Spilleban Kritik 2026 100% Avance Indtil verde casino Promo 2026 1000 kr
Open Category
Forblive 10 Bedste Casino Bonusser Game Of Thrones Casino Medmindre Giroindbetalin 2025
Open Category
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Press Release > INTERNATIONAL SUSTAINABILITY WEEK 2026 SOFT LAUNCH SIGNALS SHIFT FROM SUSTAINABILITY AMBITION TO REAL-WORLD DELIVERY
Press Release

INTERNATIONAL SUSTAINABILITY WEEK 2026 SOFT LAUNCH SIGNALS SHIFT FROM SUSTAINABILITY AMBITION TO REAL-WORLD DELIVERY

profile
Last updated: 2026/04/17 at 11:04 AM
MIA Editor
Share
6 Min Read
INTERNATIONAL SUSTAINABILITY WEEK
SHARE

As global energy markets face continued volatility amid geopolitical uncertainty, cities and the built environment must respond to shifting supply dynamics. Increasingly, buildings are no longer passive assets but are pivotal active infrastructure that can reduce energy demand, enhance resilience and accelerate the transition to low-carbon development. 

Against this backdrop, the soft launch of International Sustainability Week (ISW) 2026, officiated today by Minister of Natural Resources and Environmental Sustainability Dato’ Sri Arthur Joseph Kurup, signals a growing transition in how sustainability is being approached from broad ambition to the practical delivery of sustainable buildings and future-ready cities. 

ISW 2026 is co-organised by GreenRE Sdn Bhd, the green rating and certification organisation established by REHDA, together with main organiser Qube Integrated Malaysia. The regional platform is designed as a standards-led ecosystem connecting policy, certification and industry solutions within 

a single coordinated framework, reflecting a stronger focus on implementation, measurable performance and real-world outcomes across the built environment. 

Dato’ Sri Arthur Joseph Kurup emphasised that the role of buildings must evolve in response to emerging challenges. 

“Sustainable practices and integrated urban development will form the bedrock of resilience and economic growth moving forward. ISW 2026 provides a structured platform to move stakeholders from discussion to delivery, ensuring the real-world impact of sustainable outcomes at scale,” he said. 

A key highlight of the launch was the announcement of a major industry milestone: GreenRE has surpassed 500 million square feet of certified gross floor area (GFA), underscoring the rapid scaling of verified green building standards across Malaysia’s property sector. 

Datuk Seri FD Iskandar, Chairman of GreenRE, said the milestone reflects the industry’s growing readiness to deliver sustainability at scale. 

“Certification is the bridge between a green claim and a green reality. Reaching the 500 million square feet mark reflects the scale at which verified standards are now shaping the built environment — meeting the expectations of investors, tenants and regulators in an increasingly performance-driven market. 

More importantly, it signals a shift in the industry — from commitment to execution — where sustainability is no longer aspirational, but embedded in how we design, build 

and operate. As energy and climate pressures intensify, the role of credible, measurable frameworks like GreenRE becomes even more critical in ensuring that sustainability delivers real value, not just intent.” 

Held in conjunction with World Green Building Week, ISW 2026 positions Malaysia within the broader global momentum to accelerate sustainable buildings and future-ready cities. The event will take place from 10 to 11 September 2026 at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur. 

ISW 2026 represents the strategic evolution of the International Green Build Conference (IGBC), now in its 6th edition. Building on IGBC’s role as a leading platform for policy dialogue and industry leadership, ISW expands this foundation through the integration of GreenScape: International Green Innovation Exhibition, bringing together policy, standards and implementation within a single platform. 

Under the theme “From Certification to Transformation: Building a Net Zero Future Together,” IGBC drives the policy and thought leadership agenda, while GreenScape showcases implementation-ready technologies and green financing models that make sustainability “bankable”. 

ISW 2026 is expected to feature over 20 regional and international speakers, 100 innovation exhibitors and 1,000 conference delegates, drawing an estimated 5,000 visitors from Malaysia and across the region. 

Confirmed speakers include Nadia Verjee, Executive Director of Expo City Dubai; Larry Ng, former Group Director at Singapore’s Urban Redevelopment Authority, and Joan Ko, Global Climate and Sustainability Leader of Arup Australia. 

Collectively, these experts will address critical themes such as net-zero cities, climate-responsive urban development, governance and standards, and the role of data and infrastructure in delivering measurable sustainability outcomes. 

The soft launch also featured a Memorandum of Collaboration (MoC) exchange with the Malaysian Green Technology and Climate Change Corporation (MGTC) as Supporting Partner, formalising a strategic collaboration to align Malaysia’s flagship sustainability platforms—International Sustainability Week (ISW) 2026 and the International Greentech & Eco Products Exhibition and Conference Malaysia (IGEM). 

The partnership aims to broaden participation across the sustainability ecosystem by strengthening linkages between policymakers, industry players and solution providers, while enabling more coordinated outreach and engagement. The MoC was exchanged between Jessie Tan, Managing Director of Qube Integrated Malaysia, and Saiful Adib Abdul Munaff, Acting Group CEO of MGTC, and witnessed by Datuk Seri FD Iskandar, Chairman of GreenRE, Shareen Shariza Binti Dato’ Abdul Ghani, Chairperson of MGTC, and Richard Teo, Executive Chairman of Qube. 

Reinforcing industry-wide support, REHDA Federal Territory also joins as Strategic Partner with Construction Industry Development Board (CIDB) Malaysia as Supporting Partner. Other partners announced include Official Hotel Partners Hyatt Regency Kuala Lumpur at KL Midtown, Imperial Lexis 

Kuala Lumpur, and Dorsett Hartamas Kuala Lumpur, alongside Curio Pack as Official Freight Forwarder and EdgeProp as Official Media Partner. 

Richard Teo, Executive Chairman of Qube Integrated Malaysia, concluded: 

“The challenge is no longer awareness—it is execution. As cities globally, including Kuala Lumpur, move towards megacity scale, the built environment will define long-term resilience and sustainability. ISW 2026 brings together policy, standards and industry capability to accelerate delivery across the region.”

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

You Might Also Like

LANEIGE appoints Jung von Matt HANGANG for global Bouncy & Firm Serum campaign

HAVAS Red Launches EchoWeave to Lead a New Era of AI-Powered Brand Visibility

REBORN Appoints European AI Expert Mike Bubenicek asHead of Creative Strategy & Innovation

Fastly Appoints Joan Jenkins as Chief Marketing Officer to Accelerate Growth and Market Leadership

McDonald’s Hong Kong Celebrates 30 Years of Ronald McDonald House Charities with Cross‑Generational Tribute Music Video featuring Andy Lau and Keung To

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: digital marketing, insight, singapore, strategy

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    MIA Editor April 17, 2026 April 17, 2026
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    Previous Article LANEIGE LANEIGE appoints Jung von Matt HANGANG for global Bouncy & Firm Serum campaign
    Next Article Stratégies de Gestion des Risques pour les Joueurs de PlayZee
    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    Winward Casino Online Gaming in Australia: Avoid Common Pitfalls
    Open Category 38 minutes ago
    Eye of Horus Slot Protestation & Review Play for Free inside the Großbritannien
    Open Category 2 hours ago
    DrückGlück im Gemeinsam goldbet Helvetische republik Boni Kasino Untersuchung qua Bonusangebot מוסך קלדרון
    Open Category 2 hours ago
    Mr Green Spilleban Kritik 2026 100% Avance Indtil verde casino Promo 2026 1000 kr
    Open Category 2 hours ago

    PropertyGuru

    property guru

    You Might also Like

    LANEIGE
    Press Release

    LANEIGE appoints Jung von Matt HANGANG for global Bouncy & Firm Serum campaign

    5 days ago
    echoweave logo
    Press Release

    HAVAS Red Launches EchoWeave to Lead a New Era of AI-Powered Brand Visibility

    5 days ago
    Mike Bubenicek
    Press Release

    REBORN Appoints European AI Expert Mike Bubenicek asHead of Creative Strategy & Innovation

    5 days ago
    fastly logo
    Press Release

    Fastly Appoints Joan Jenkins as Chief Marketing Officer to Accelerate Growth and Market Leadership

    1 week ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy