AIA Singapore today launched a four-part short film series exploring sustainability through the perspective of children. By capturing their curiosity, imagination, and understanding of the world, the series brings a fresh and relatable lens to a topic often seen as complex and reveals a powerful insight: the values that underpin sustainability are deeply intuitive and understood even by the youngest among us.
Through playful interactions and candid conversations with children aged between 6 to 12, the series reveals how simple and approachable sustainability can be – showing that the instinct to care for the environment is deeply rooted in human nature, while offering a fresh perspective. At the heart of the series, the children remind Singaporeans that the foundations of sustainability are instinctive and already within us, inspiring viewers to embrace these values and contribute to a more sustainable world.
“Sustainability can often feel overwhelming, but the values behind it – caring for our environment, protecting life, reducing waste, and practicing inclusion – are simple and intrinsic,” said Liu Chunyen, Chief Investment Officer of AIA Singapore.
“Seeing the world through a child’s eyes reconnects us with the simple, significant values we often overlook as adults. It is up to all of us to nurture these values today so that our future generations can carry them forward and shape the world we live in. At AIA Singapore, nurturing these instincts today is central to our commitment to helping people live Healthier, Longer, Better Lives.”
Across four episodes, the series follows children as they explore different dimensions of sustainability through authentic and spontaneous moments of play and conversation:
- Protecting the Planet: Through simple moments connecting with nature, children reflect on caring for the world around them – offering a reminder that an appreciation for our planet often begins at a young age.
- Upcycle Into a New Future: With imagination and creativity, children explore new possibilities for everyday materials, highlighting how fresh perspectives can inspire more thoughtful ways of using and reusing the resources around us. This approach not only encourages innovative upcycling but also fosters a circular mindset – where materials are continually repurposed and given new life, rather than discarded.
- Protecting Biodiversity, Protecting Life: As children share their thoughts about animals and the natural world, their reflections underscore the importance of safeguarding biodiversity and caring for all life forms.
- Upholding Inclusion: Working together toward a shared goal, children demonstrate how embracing different perspectives can help build a world where everyone has a place and a voice.
The short-film series is released today and through the year across AIA Singapore’s social media channels. Watch the first short film, “Protecting the Planet,” here: https://youtu.be/V0Lw64dm0Y8?si=dfTSxjN48SQS0jwH
Sustaining Healthier, Longer, Better Lives
This short film series is AIA Singapore’s latest initiative to drive broader sustainability efforts, as the company continues to champion a sustainable future and safeguard the world for the next generation.
In July 2025, AIA Singapore published its inaugural AIA Sustainability Report 2024, outlining progress across five strategic pillars: Health & Wellness, Sustainable Investment, Sustainable Operations, People & Culture, and Effective Governance. The report reaffirmed how sustainability considerations are embedded across enterprise strategy and investment decision-making and was recognised with a bronze award for Asia’s Best Sustainability Report (First Time) at the Asia Sustainability Reporting Awards.
AIA Singapore seeks to create long-term value through sustainable investments, active engagement, and a focus on the AIA Group’s net-zero goals. In 2022, AIA Singapore launched the AIA Sustainable Multi-Thematic Fund, the first bespoke sustainable thematic fund in Singapore designed for investment-linked products (ILPs).
AIA Singapore’s focus remains on actions that create long-term value, enhance customer outcomes, and strengthen the resilience of the people and communities it serves.
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