By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    2 months ago
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    2 months ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    2 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    2 months ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    2 months ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    2 months ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    2 months ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    9 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    10 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    10 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    7 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    7 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    7 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    9 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    2 months ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    2 months ago
    Mary Reschar, Head of Product Marketing, Fluent Commerce
    How retailers can prepare for the rise of Gen Zalpha
    2 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    2 months ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    2 months ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    2 months ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    2 months ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    7 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    8 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    8 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    4 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    4 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    4 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    6 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: YouTube Korea Pioneers the First Official Shopping Channel: An E-commerce Revolution?
Share
Sign In
Notification Show More
Latest News
Samsung
What Is It Truly Like to Live in an AI Home? 
Press Release
Junior Cho, Country CEO of Zurich Malaysia at the launch of Zurich Malaysia’s AI powered virtual assistant, Z Buddy.
A Smarter Way to Serve: Zurich Malaysia Unveils AI Powered Virtual Assistant to Empower Agents
Press Release
HKAPA GBAYO Opening Concert
Swire and HKAPA renew partnership on the Greater Bay Area Youth Orchestra to foster musical and cultural exchange across the GBA
Press Release
AIA Logo
AIA Singapore launches inaugural AIA Ultimate FitnessFest to champion healthier lifestyles
Press Release
Google-Play-Protector-Squad1
PLAY PROTECTOR SQUAD: DDB, GOOGLE PLAY CHAMPION SAFE GAMING PRACTICES IN EXHILIRATING TOURNAMENT STARRING JOE TASLIM
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Business > YouTube Korea Pioneers the First Official Shopping Channel: An E-commerce Revolution?
BusinessMarketing

YouTube Korea Pioneers the First Official Shopping Channel: An E-commerce Revolution?

profile
Last updated: 2024/08/07 at 8:28 PM
Azleen Abdul Rahim
Share
3 Min Read
YouTube
SHARE

In a first-of-its-kind initiative, YouTube Korea is all set to launch its official shopping channel dedicated to live commerce. This unprecedented move, scheduled for June 30th, is aimed at providing companies with a live commerce platform and is expected to kick off with live-streamed shopping content from about 30 brands. 

This endeavour is not just a significant milestone for YouTube but a potential game-changer for the e-commerce industry as well. An official from YouTube Korea shared the company’s commitment towards creating an engaging, informative, and entertaining shopping experience for users, not just in Korea but globally. They also hinted at YouTube’s intention to experiment with different features for optimizing and enhancing the user experience. 

The launching of this official shopping channel is part of YouTube’s broader strategic plan to make its platform more “shoppable”. In 2022, YouTube introduced a new shopping tab in its Explore section, allowing eligible creators to tag products in their live streams or list products beneath their videos. This move paved the way for viewers to directly purchase these tagged or listed products. 

Also Read: New Report Reveals Leading e-commerce Brands on YouTube by mentions

During Alphabet Inc.’s fourth-quarter 2022 earnings call, Philipp Schindler, the company’s chief business officer, emphasized Alphabet’s focus on making YouTube more shoppable. Alphabet, the parent company of Google and YouTube, sees the fostering of more creators as a route to more content and viewers, eventually opening up additional opportunities for advertisers. 

Schindler expressed optimism about this strategic direction, stating, “It’s still nascent, but we see lots of potential and making it easier for people to shop from the creators, brands, and content they love.” This approach is not just about boosting revenues but also about providing value to the customers and creators alike, reinforcing the symbiotic relationship between them. 

The success of this initiative could open a plethora of opportunities for YouTube to expand into live commerce, a domain currently dominated by tech giant Naver in South Korea. Considering South Korea’s booming live-streaming commerce industry, this country makes for an ideal test market for YouTube’s pioneering shopping channel. 

In conclusion, YouTube Korea’s forthcoming official shopping channel could potentially disrupt the e-commerce landscape, adding another dimension to the live commerce industry. This step could mark a new era of online shopping, enabling a more interactive and immersive shopping experience for users worldwide. 

News based on the malaymail website. 

You Might Also Like

Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)

Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions

Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore

Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust

How conversational commerce benefits marketers

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: advertisers, Alphabet Inc., e-commerce industry, live commerce, naver, official shopping channel, online shopping, Philipp Schindler, Shopping Experience, user experience, YouTube Korea

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Azleen Abdul Rahim August 7, 2024 June 22, 2023
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    profile
    By Azleen Abdul Rahim
    Follow:
    I write about marketing strategy, entrepreneurship and life.
    Previous Article taylor Swift Experience Taylor Swift’s Magic in Singapore – An Exclusive Asian Tour Stop!
    Next Article Airbnb Airbnb Proposes a ‘Three Strikes Law’ to Malaysian Government: A Game Changer for the Short-Term Rental Sector?
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    Samsung
    What Is It Truly Like to Live in an AI Home? 
    Press Release 5 hours ago
    Junior Cho, Country CEO of Zurich Malaysia at the launch of Zurich Malaysia’s AI powered virtual assistant, Z Buddy.
    A Smarter Way to Serve: Zurich Malaysia Unveils AI Powered Virtual Assistant to Empower Agents
    Press Release 5 hours ago
    HKAPA GBAYO Opening Concert
    Swire and HKAPA renew partnership on the Greater Bay Area Youth Orchestra to foster musical and cultural exchange across the GBA
    Press Release 5 hours ago
    AIA Logo
    AIA Singapore launches inaugural AIA Ultimate FitnessFest to champion healthier lifestyles
    Press Release 5 hours ago

    PropertyGuru

    property guru

    You Might also Like

    Cris Tan
    AdvertisingInterviewsMarketing

    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)

    2 months ago
    Asean countries
    EconomicsOpinion

    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions

    2 months ago
    Carine Chin
    BusinessInterviewsMarketing

    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore

    2 months ago
    April Tayson, Regional VP INSEAU at Adjust
    BusinessInterviewsMarketing

    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust

    2 months ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy