Heinz Revamps Brand Image with Launch of First Ever Global Creative Campaign
For the first time in its rich 150-year history, Heinz is breaking new ground by launching a unified global creative platform. The initiative, dubbed "It Has To Be Heinz", seeks…
Australia and Singapore Unite to Innovate Digital Eco-Friendly Shipping
Australia and Singapore have embarked on a transformative venture, aiming to establish a Green and Digital Shipping Corridor between the two nations by 2025. This collaborative endeavor is an important…
Shraddha Kapoor’s Fashionable Mission: AJIO’s Big Bold Sale Explosion
Embrace the heat of summer with the sizzling deals in the online fashion world, as AJIO's monumental Big Bold Sale makes a stunning comeback. This grand sale event is accompanied…
Turning Crisis into Opportunity: How Prudential HK Handled Social Media Misbehaviour
In an era where actions on social media have real-world consequences, Prudential Hong Kong (HK) has received praise for its assertive handling of a crisis. The company's swift and firm…
Feast at Your Fingertips: Pirata Group’s App Redefines the Dining Experience
Hong Kong's leading restaurant conglomerate, Pirata Group, has revolutionized the culinary landscape by launching the innovative Pirata App. This platform serves as a comprehensive hub for information, reservations, and digital…
City Super Group Takes Strides towards a Greener Future with New Sustainable Measures
In a bid to combat plastic pollution and endorse environmental conservation, City Super Group is taking a determined stand. Aligning with the theme of this year's World Environment Day, "Beat…
Touch Card Revolution: Hang Seng Bank and Mastercard Innovate for Inclusivity
In a notable stride towards inclusivity, Hang Seng Bank and Mastercard have teamed up to introduce the "MMPOWER World Mastercard". This innovative card revolutionizes the customer experience by providing enhanced…
SKITTLES & Audible Pioneer LGBTQ+ Visibility Through Storytelling: A Colorful Partnership for Pride 2023
In a spirited collaboration to bolster LGBTQ+ visibility, candy giant SKITTLES has joined hands with renowned audio storytelling platform, Audible, and GLAAD. Their shared mission? To bring the LGBTQ+ narratives…
R3 Asia Pacific: The New Consultancy Force behind Singapore’s Creative Service Contracts
The Ministry of Communications & Information (MCI) in Singapore has roped in global marketing consultancy R3 Asia Pacific to provide strategic consultancy for its Creative Services Period Contract and Framework…
Ex-Meta Leader George Chen Joins The Asia Group: New Era for Tech-Business Strategy in Asia
The Asia Group (TAG), a globally-recognized strategic advisory firm, has announced the appointment of George Chen, ex-Meta MD of public policy for Greater China, Mongolia, and Central Asia, as its…
Expanding Horizons: PR Giant Milk & Honey Sets Foot in Singapore with New CEO at the Helm
Milk & Honey PR, a globally recognized public relations agency, has unveiled its latest international office in the cosmopolitan city-state of Singapore. At the helm of this new venture is…
Revolution In Customer Loyalty: DFS Group’s DFS CIRCLE Transforms Luxury Travel Retail Experience
DFS Group, an industry giant in the global luxury travel retail sphere, recently launched the revolutionary DFS CIRCLE. This state-of-the-art loyalty programme is set to supersede the erstwhile LOYAL T by DFS. …
Billionaire’s Playground: Elon Musk Faces Insider Trading Allegations Over Dogecoin Manipulation
Tesla's driving force, billionaire Elon Musk, finds himself under the legal spotlight as he faces allegations of insider trading concerning the volatile cryptocurrency, Dogecoin. A proposed class-action lawsuit, led by…
Facing Rising Living Costs, Australia Boosts Minimum Wage: What it Means for You
In a bold attempt to address the escalating cost of living, Australia is set to increase its minimum wage by 5.75% starting from July 1. This decision, however, has stirred…
Aurum PropTech Seals Deal with NestAway For Rs 90 Cr: A New Chapter in Tech-Driven Home Rentals
Aurum PropTech (previously Majesco Limited), the leading real estate technology firm, announced on Friday its decision to secure a 100% ownership of NestAway Technologies Private Limited, with a striking Rs 90 crore deal. This…
