Mirum India, a branch of Wunderman Thompson, has recently formed a strategic alliance with Sprinklr, the well-regarded unified customer experience management (Unified-CXM) platform serving contemporary enterprises. This partnership is engineered to provide Mirum India’s clientele with an unprecedented blend of strategic digital marketing advice alongside access to Sprinklr’s comprehensive enterprise software platform.
The enterprise software in question is known for its prowess in digital marketing, research, customer service, and particularly social media management. Together, Mirum India and Sprinklr aim to augment the customer experience by combining the strengths of Mirum India’s MarTech expertise and Sprinklr’s industry-leading Unified-CXM platform.
Hareesh Tibrewala, Joint CEO of Mirum India, expressed his enthusiasm regarding the collaboration. He views the alliance with Sprinklr as a leap forward in Mirum’s commitment to delivering unparalleled customer experiences using the power of MarTech. Tibrewala is confident that this combined proficiency will fuel innovation and offer value-driven solutions, enabling brands to connect with their customers more profoundly, setting a new benchmark in the industry.
Bikram Mazumdar, Divisional Vice President of Sprinklr, echoed Tibrewala’s sentiments. He expressed pleasure over the partnership with Mirum India, lauding it as a pioneering MarTech agency. Mazumdar believes that the synergy between Sprinklr’s commitment to delivering exceptional customer experiences and Mirum India’s innovative digital marketing approach presents an exciting prospect for transforming their clients’ experiences. Both parties are optimistic that this collaboration will set a new standard for delivering unified customer experiences.
This news is based on information from Exchange 4 Media.