Sandipan Bhattacharyya, previously the Managing Director (MD) and Chief Creative Officer (CCO) of GREY group India, has now taken on a broader role as the Chief Creative Officer for GREY group, South Asia. This new role will see Bhattacharyya overseeing the creative direction not only in India, but also expanding his horizons to include Pakistan and Bangladesh.
In this new leadership position, Bhattacharyya’s primary task will be to enhance GREY’s creative offerings across the South Asian region, with an objective of delivering extraordinary creative content that fuels business growth for their clients.
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Global CCO & President International for GREY, Nirvik Singh, spoke highly of Bhattacharyya’s contributions in the Indian market. Singh noted that under Bhattacharyya’s leadership, GREY India has initiated some of the most memorable and award-winning campaigns over the past decade. Singh also praised Bhattacharyya’s superb understanding of cultural nuances and his adeptness at leveraging these insights to create effective campaigns.
In Singh’s view, Bhattacharyya’s appointment to the wider South Asian role will help promote GREY’s ‘borderless’ philosophy while building a nurturing culture for top creative talents across the region.
Commenting on his new role, Bhattacharyya expressed his excitement at the prospect of collaborating with creative stars across the region. He sees this as a golden opportunity to bring forth ideas with a potential global footprint and demonstrate GREY’s belief in ‘borderless’ talent for their clients. With over 23 years of experience in advertising, Bhattacharyya has served in critical leadership roles at significant advertising agencies such as BBDO and Saatchi & Saatchi before his tenure at GREY.
This news is based on information from Exchange 4 Media.
