Bewakoof’s Bold Campaign: Connecting Gen Z with Expression-Wear
In the dynamic Indian Direct-to-Consumer (D2C) market, Gen Z's preferences are pivotal. Bewakoof, a brand under TMRW, has adeptly decoded how to resonate with this influential demographic. Known for its…
Audi and GREENTECH Festival Gear Up for a Greener Future at Singapore’s Gardens by the Bay
Sustainability in the Spotlight: GREENTECH FESTIVAL Returns to Singapore Following the remarkable success of its first edition in Singapore, GREENTECH FESTIVAL (GTF), lauded as Europe's premier sustainability event, is set…
AI Revolution in ASEAN: Salesforce Executives Forecast 2024’s Business Landscape
The Dawn of AI-Powered Growth in ASEAN 2023 marks a significant milestone in the AI journey, with generative AI catapulting to the forefront of technology and business. According to Sujith…
GrabAds and MediaBank Launch Innovative Phase 2 of Japan Tourism Campaign
GrabAds, the advertising arm of the renowned Grab company, in collaboration with Media Bank Inc., a leading digital marketing firm in Japan, has proudly announced the next exciting phase of…
Revolutionizing Cross-Border Payments: Ant International, Grab, and StraitsX Join Forces to Unveil Purpose Bound Money
A Milestone in Payment Technology Ant International, Grab, and StraitsX, part of the Fazz family, have embarked on an innovative journey, exploring the application of Purpose Bound Money (PBM) in…
Skybags and ‘The Archies’: A Trendsetting Collaboration
Skybags, the dynamic youth brand from VIP Industries, is making waves with its latest collaboration with Netflix's original movie ‘The Archies’. This partnership brings forth 'The Archies Backpack Collection', a…
Microsoft’s Strategic AI Leap: Securing OpenAI’s Top Minds Amidst Leadership Shakeup
In a remarkable turn of events, Microsoft has welcomed OpenAI co-founders Sam Altman and Greg Brockman to spearhead a newly formed advanced AI research team. This move follows a surprising…
Manila Dominates Global Property Market with Staggering 21.2% Annual Price Surge
Manila: A New Leader in Global Real Estate In a remarkable turn of events, Manila has surged to the forefront of the global real estate market. The city has experienced…
Navigating the Minefield of TV Commercials: America’s Most Controversial Ads and the States Most Vocal About Them
The Controversy Radar: America's Most Provocative TV Ads Recent research spearheaded by journey advertising platform illumin has thrown the spotlight on some of the most controversial TV commercials in the…
Singapore Unveils Exclusive Travel Deals for Malaysian Tourists in New Tripartite Partnership
Revolutionizing Travel: Singapore, TNG Digital, and Alipay+ Join Forces In a groundbreaking move to enhance the travel experience for Malaysian tourists, the Singapore Tourism Board (STB), TNG Digital, and Alipay+…
Cerveza Imperial Unveils “Freshness” Campaign: A Fusion of Tradition and Innovation
Cerveza Imperial's Journey to "Freshness" Cerveza Imperial, a name synonymous with joy and quality among Costa Ricans for nearly a century, has launched its newest campaign, "Freshness." This innovative campaign…
Havas Host Ushers in New Era with Key Senior Appointments: Larken and Alhadeff Join the Team
Strategic Expansion at Havas Host: Welcoming Kelly Larken and Mike Alhadeff In a significant move to strengthen its leadership cadre, Havas Host has announced the addition of two senior professionals…
Revolutionizing SME Financing: MYbank’s Innovative Digital Solutions Unveiled at Singapore Fintech Festival
Pioneering Financial Accessibility for SMEs and Agriculture At the forefront of financial innovation, MYbank, a prominent internet bank in China and an affiliate of Ant Group, recently unveiled its latest…
Ant Group’s Ambitious Global Expansion: A Journey Through Technology and Talent
Ant Group’s Fourfold Strategy for Global Expansion Ant Group, a leading player in the digital finance sector, is making significant strides in its international expansion, which is centered around four…
Joy Personal Care’s Inclusive Campaign: Breaking Beauty Barriers in India
Joy Personal Care, under RSH Global, has announced Sushant Divgikar, a prominent figure in the LGBTQ community, as the brand ambassador for its Honey & Almond Body Lotion. This decision…
