Unveiling a new dimension of personalized travel experiences, Trip.com Group has launched a range of AI-enhanced services. Aimed at amplifying the traveler’s journey, these services provide real-time information on travel trends, prices, top-ranked attractions, flights, and hotels. They are part of a robust strategy to harness the power of AI for an elevated and seamless booking experience, addressing the diverse needs and preferences of global travelers.
The new AI-enhanced services include ‘Trip.Trends,’ ‘Trip.Best,’ and ‘Trip.Deals.’ Each list caters to different consumer groups and market positions, offering personalized travel solutions and insights based on real-time data and AI algorithms.
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‘Trip.Best’ is designed to help travelers discover the best experiences a destination has to offer. Only the top 1% of products, including hotels, flights, attractions, and lifestyle choices, make it to the list, ensuring users access the cream of the crop. The list is meticulously curated, with various travel products scored based on an algorithm.
Budget-conscious travelers can benefit from ‘Trip.Deals,’ a service providing the best deals on flights, accommodations, and travel destinations. The curated list is based on factors such as historical and projected price changes and current travel expenses.
Meanwhile, ‘Trip.Trends’ tracks popular travel topics and events based on user searches across various platforms, including Trip.com, search engines, and social media. This feature delivers up-to-the-minute information on the most exciting activities and events globally and locally.
Speaking at Trip.com Group’s AI-driven strategy press conference, James Liang, the co-founder and executive chairman of the board, emphasized that AI can enhance the travel experience. He stated, “Artificial intelligence cannot replace this experience but can help to advance it. Trip.com Group will actively embrace technological development and use advanced AI-driven services to improve the travel process and overall experience.”
According to Trip.com Group’s CMO, Bo Sun, the newly launched series will further empower customers to plan and book their perfect trips, according to their unique requirements and preferences.
Throughout the pandemic, Trip.com Group expanded its content offerings, including Trip Moments, livestreaming, and Star Hub. As a result, in 2022, the number of influencers on the Group’s content platforms increased by 47% year-over-year, while user-generated content also rose by 33% compared to the previous year.
Jane Sun, CEO of Trip.com Group, emphasized the company’s commitment to leveraging technology to enhance user experiences and unlock new value for customers. Trip.com Group is planning to increase sales via its online travel platform to RMB$1tn this year, showcasing their ambitious growth targets despite pandemic-induced business impacts.
This news is based on a report by Marketing Interactive.
