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Marketing In Asia > Blog > Business > Untangld’s Strategic Expansion: The Melbourne Marvel Sets Foot in London
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Untangld’s Strategic Expansion: The Melbourne Marvel Sets Foot in London

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Last updated: 2023/11/03 at 3:38 PM
MIA Editor
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Born and nurtured in Melbourne, Australia, the international award-winning strategy studio, Untangld, is now unveiling its dynamic presence in London. Their decision to extend their strategic tentacles to European shores resonates with the rising demand for boutique, actionable strategy solutions.

Dissatisfaction with Tradition – Untangld’s Response

Traditional agency models and prevailing consultancies have lately come under scrutiny for their lacklustre specialism, protracted delivery times, and hefty price tags. Untangld, having recently been celebrated by the Australian Financial Review and SmartCompany for its exponential growth and dynamic work environment, offers businesses a rejuvenating alternative.

Impressive Collaborations: The Global Footprint

In a mere three-year span, the strategic virtuosos at Untangld have allied with the global business elite. Their roster boasts collaborations with heavyweights such as Amazon Prime Video, Carlsberg, IG, Flaus, x15ventures, VIDA GLOW, and even Nando’s.

Also Read: Netflix Enhances Ad-Supported Plan with Downloads and Binge-Watching Rewards

London: The New Strategic Hub for Untangld

Geographically positioning itself between the US and Europe, the London office is anticipated to be a nexus for innovative strategic thinking. Emily Gray and Lawrence Heath, seasoned veterans from powerhouse agencies Omnicom and WPP, will spearhead this new venture.

“We wouldn’t entrust Untangld with anyone else. Emily and Lawrence both have the rare talent to operate at every altitude of business, from 30,000 feet to ground level. Mixing strategic rigour with an insatiable curiosity to understand how to help brands win. They are exactly who you want sitting with you in the C-suite,“ Jamal Cassim, Co-founder of Untangld, articulated.

Untangld’s Fresh Vision

Gray and Heath are no strangers to the challenges modern businesses face. Emily Gray passionately remarked, “The breadth of business challenges today requires a different model, one that offers blissfully agnostic, jargon-free, actionable strategy. Untangld isn’t for everyone, but has caught fire with ambitious business and marketing leaders who are serious about the impact they want to have.”

Lawrence Heath added, “So much CX practice today focuses on table stakes; brands need to not only smooth out pain points, but also strike at emotional high points where boldly imagined experiences have the highest chance of memorability.”

A Borderless Network of Creative Excellence

Untangld, a pivotal player in ‘by the Network’, champions a global coalition of independent specialist agencies. Known for its unfettered team of creative, strategic, tech, and production aficionados, Untangld is shaping the future of business strategy.

About Untangld

Untangld is an international strategy studio designed to be the perfect partner for the modern C-suite. The agency before the agency, it offers business leaders the integration of creativity, strategy, brand, insights and experience to redefine the way businesses win.

Founded in 2020, Untangld works with clients all around the world and is the founding and strategic partner of by The Network. To learn more visit Untangld.co

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

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TAGGED: actionable strategy solutions, Business Transformation, Emily Gray, global collaborations, Jamal Cassim, Lawrence Heath, London expansion, melbourne, Strategy Studio, Untangld

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    MIA Editor November 3, 2023 November 3, 2023
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