Singapore, November 3, 2023 — Sterra, a Singapore-based e-commerce powerhouse founded in 2017, has been on an explosive journey. In just six years, this dynamic company has surged to an 8-figure revenue across Southeast Asia. Sterra’s incredible S$11 million social media marketing strategy is now set to take the world by storm.
In the wake of global challenges like the pandemic, relentless haze, and devastating wildfires, the cry for cleaner air and water has grown louder than ever. Notably, the Residential Air Purifier Market is predicted to surge at a CAGR of 5.9% from 2022 to 2032. Sterra, always attuned to the needs of its customers, is stepping up to bring its expertise to the forefront.
The Global Push for Clean Air: A Timely Expansion
The world is demanding cleaner, healthier air and water, and Sterra is ready to meet this challenge. The founder and Co-Founder of Sterra, Chris Lim, expressed the company’s vision and rationale behind this bold expansion: “We’ve been planning this international leap for several years, but it required extensive research and adapting our business models to different local preferences, regulations, and cultures. There are differences that remain, but the need for high-quality air and water purifiers is universal. From local allergens and urban pollution to pet dander and seasonal air quality fluctuations, Sterra aims to make these life-enhancing solutions accessible to the masses, competing with bigger global brands in the market.“
With a commitment to making health and comfort universally accessible, Sterra’s affordable solutions aim to transform lives. Their determination and innovation are a true testament to their dedication to health and well-being.
What’s Next for Sterra?
Sterra’s global expansion is just the beginning of their mission. With their current presence in the US, UK, and Australia, they have set their sights on European expansion by 2024. Their diverse product line, including air purifiers, water purifiers, dehumidifiers, mattresses, massage chairs, and HEPA filters, is already making a significant impact in five countries.
About Sterra
Sterra, established in the heart of Singapore in 2017, is a rapidly growing e-commerce titan. With a dedication to providing affordable and accessible health and well-being solutions, Sterra has expanded its footprint across Southeast Asia and is now on a mission to bring clean air and water to the world with a diverse product line and a commitment to innovation, Sterra is poised to make a lasting impact on the health and comfort of people globally.
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