In its endeavor to bolster market presence, Twinings Malaysia has engaged DNA Creative Communications as its local creative and social media agency. The appointment comes as Twinings intensifies its expansion efforts in the Malaysian market.
This partnership, effective from July 2023, spans a 14-month retainer period during which DNA Creative Communications is tasked with creating striking designs for Twinings’ local marketing communications. These include Twinings’ website, point-of-sale materials, packaging, and more. Additionally, DNA Creative Communications will craft and manage Twinings’ social media strategy on Facebook and Instagram, promising engaging and innovative content.
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Ashvin Anamalai, CEO and co-founder of DNA Creative Communications, expressed his team’s exhilaration and commitment to elevating Twinings’ presence in Malaysia. Inspired by Twinings’ rich heritage, the agency’s approach balances tradition and innovation, aiming to integrate Twinings seamlessly into Malaysia’s diverse culture of tea appreciation and communal spirit.
“The collaboration symbolizes a significant milestone for our agency, and we are confident in our ability to execute impactful campaigns that will resonate with the target audience and propel Twinings towards local success,” said Anamalai.
Gina Low, Country Manager Malaysia at AB Food & Beverages (Thailand), the regional brand owner of Twinings, conveyed her excitement about the partnership. She commended DNA Creative Communications’ understanding of their brand’s heritage and innovative approach to localizing their message, voicing her faith in the agency’s ability to drive Twinings to new heights in the Malaysian market.
Since its inception by Ashvin Anamalai and Dan Iskandar, DNA Creative Communications has been making significant strides in the industry. Recently, the agency secured a social media and community management retainer with WCT Malls, managing social media content and communications for leading shopping destinations.
Currently, Anamalai spearheads the agency’s business growth, client relationships, and strategic planning, while Iskandar handles the creative aspects.
This news is based on Marketing Interactive.
