Discover Maya: Myntra’s Virtual Fashionista Revolutionizing the Shopping Experience for Gen Z
Myntra, a dominant player in India's e-commerce sector, is taking a quantum…
Checkpoint Theatre Unveils Drama In A Snap: Exploring The Intriguing World of Snapchat Lens
Checkpoint Theatre, a renowned Singaporean theatre company committed to sharing authentic local…
Yoshinoya HK Unveils Rebranding Aimed at Gen Z with ‘Live to the Fullest’ Campaign
In a strategic partnership, Yoshinoya Hong Kong and Mediabrands Hong Kong launch…
Croma ‘We Got You’ Campaign: Revolutionizing the Electronic Market for Gen Z
Aiming at the energetic pulse of the Gen Z demographic, Croma has…
Gen Z Revolutionises Dating Landscape: Insights from Tinder’s Future of Dating Report 2023
Tinder, the global leader in dating apps, launched its Future of Dating…
Breathing New Life Into Old Brands: The Rise of Gen Z Brand Refreshes
In an age of ever-evolving trends, it is paramount for brands to…
Evolution of Storytelling in B2C Marketing: From Sensory Stimulation to Purpose-Driven Narratives
Human evolution has been profoundly shaped by the power of storytelling, with…
Tracxn Report: Funding Slump in Global Mom & Baby Care Space Amid Pandemic-Driven Innovation
Ahead of International Mother's Day, Tracxn, a worldwide SaaS-based market research platform,…
Mirinda’s Vibrant Revamp: Igniting Creativity with a New Global Brand Identity
Mirinda has launched an exciting new global brand platform and visual identity,…
Maybelline New York India taps Gen Z icons Suhana Khan, Ananya Birla, and Eksha Subba as brand ambassadors
Maybelline New York India has selected new brand ambassadors in an attempt…
The Metaverse: A New Realm Of Opportunity For Hong Kong Marketers
People have had to change their lives to be more digital because…