Samsung Ads Breaks New Ground
Samsung Ads, an integral segment of the global tech powerhouse, Samsung Electronics, is marking its grand entry into the Southeast Asian market. This strategic expansion promises the seamless integration of native advertising solutions across the vast landscape of Samsung Smart TVs proliferating the region.
The Future of Native Ad Formats
In a move that’s anticipated to reshape the advertising paradigm, marketers can now interweave native ad formats within the immersive Samsung Smart TV experience. This evolution in the digital advertising space is buttressed by Samsung Ads’ proprietary device data, offering advertisers unprecedented targeting precision, amplified measurability, and invaluable insights.
Diving Deeper: The SEA Expansion
Southeast Asia, a market brimming with potential, now witnesses Samsung Ads’ active presence in:
- Indonesia
- Malaysia
- Philippines
- Singapore
- Thailand
- Vietnam
Also read: OpenAI Advances Web Browsing and DALL-E 3 for Asia-Pacific Audience
Insights from the Top
Alex Spurzem, Managing Director, ANZ & SEA, shed light on the implications of this move, stating, “Connected TV penetration is above 50 percent1 in several key markets across Southeast Asia. By bringing our native advertising solutions to market, brands and advertisers can now reach households as soon as they turn their TV on.”
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