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Marketing In Asia > Blog > Business > Brand Highlights > Samsung Ads Ventures into Southeast Asia, Revolutionizing Smart TV Ad Experience
Brand HighlightsBusinessNewsPress Release

Samsung Ads Ventures into Southeast Asia, Revolutionizing Smart TV Ad Experience

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Last updated: 2023/10/20 at 8:45 PM
Divya Dubey
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2 Min Read
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Alex Spurzem
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Samsung Ads Breaks New Ground

Samsung Ads, an integral segment of the global tech powerhouse, Samsung Electronics, is marking its grand entry into the Southeast Asian market. This strategic expansion promises the seamless integration of native advertising solutions across the vast landscape of Samsung Smart TVs proliferating the region.

The Future of Native Ad Formats

In a move that’s anticipated to reshape the advertising paradigm, marketers can now interweave native ad formats within the immersive Samsung Smart TV experience. This evolution in the digital advertising space is buttressed by Samsung Ads’ proprietary device data, offering advertisers unprecedented targeting precision, amplified measurability, and invaluable insights.

Diving Deeper: The SEA Expansion

Southeast Asia, a market brimming with potential, now witnesses Samsung Ads’ active presence in:

  • Indonesia
  • Malaysia
  • Philippines
  • Singapore
  • Thailand
  • Vietnam

Also read: OpenAI Advances Web Browsing and DALL-E 3 for Asia-Pacific Audience

Insights from the Top

Alex Spurzem, Managing Director, ANZ & SEA, shed light on the implications of this move, stating, “Connected TV penetration is above 50 percent1 in several key markets across Southeast Asia. By bringing our native advertising solutions to market, brands and advertisers can now reach households as soon as they turn their TV on.”

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

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TAGGED: Alex Spurzem, ANZ & SEA, brand reach, Connected TV, digital advertising, households, indonesia, malaysia, measurability, native advertising, philippines, Samsung Ads, Samsung Electronics, singapore, Smart TVs, southeast asia, targeting precision, thailand, vietnam

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    DivyaDubey October 20, 2023 October 31, 2023
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    By DivyaDubey
    Marketing and Digital Branding Consultant with experience across Insurance, HealthTech and Digital Media Industries.
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