Singapore, September 26, 2023 – In a strategic move to bolster its presence in the Asia Pacific region, global advertising technology giant, The Trade Desk (NASDAQ: TTD), has announced the induction of industry veteran Rose Huskey as its Senior Vice President for the South Asia region.
- Strategic Appointment: Rose Huskey to steer The Trade Desk’s business and growth trajectory across Australia, New Zealand, Southeast Asia, and India.
- Veteran Leadership: Huskey, with nearly a quarter-century of industry leadership in the Asia Pacific, joins from WPP media agency Wavemaker.
- A Proven Track Record: At Wavemaker, Huskey played pivotal roles, including Chief Client Officer for the Asia Pacific and CEO for Southeast Asia.
- Aiming for Greater Heights: Tim Sims, Chief Revenue Officer, lauds Huskey’s vast experience and her knack for aligning marketing strategies with market trends.
- Embracing Data-Driven Advertising: Huskey expresses enthusiasm about her new role and the potential to aid clients in leveraging data-driven advertising.
Rose Huskey’s appointment comes at a time when The Trade Desk is keen on expanding its footprint in the Asia Pacific, a region burgeoning with digital opportunities. Reporting to Tim Sims, the company’s Chief Revenue Officer, Huskey is poised to leverage her extensive experience, especially from her tenure at WPP media agencies like Wavemaker and Maxus Global.
Tim Sims expressed his optimism about the appointment, stating, “Rose’s unparalleled leadership and strategic prowess, especially her ability to align marketing strategies with dynamic market trends, make her an invaluable asset. Her deep-rooted relationships within the Asia Pacific’s brand and industry circles will be instrumental as we amplify our regional operations.”
Echoing Sims’ sentiments, Huskey shared, “Joining The Trade Desk presents a golden opportunity to further the cause of data-driven advertising. I’m eager to be part of a team that’s fervently innovating to aid marketers in navigating the ever-evolving media landscape of the open internet.”
About The Trade Desk: A frontrunner in the advertising technology domain, The Trade Desk™ offers a self-service, cloud-based platform that enables ad buyers to design, manage, and fine-tune digital advertising campaigns across diverse formats and devices. With integrations spanning major data, inventory, and publisher partners, it promises unparalleled reach and capabilities. While headquartered in Ventura, CA, The Trade Desk has a global presence with offices scattered across North America, Europe, and Asia Pacific.