By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Mary Reschar, Head of Product Marketing, Fluent Commerce
    How retailers can prepare for the rise of Gen Zalpha
    1 week ago
    employees brainstorming in office
    Are coworking spaces the best way to keep up the next generation of Malaysian workers engaged?
    2 weeks ago
    Ng Chew Wee, Head of Business Marketing, APAC at TikTok
    Marketing in Asia Presents an Exclusive Interview with Ng Chew Wee, Head of Business Marketing, APAC at TikTok
    1 month ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    6 hours ago
    How conversational commerce benefits marketers
    2 days ago
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    3 days ago
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    1 week ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    7 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    8 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    8 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    5 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    5 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    6 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    7 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Aaron Crowe
    Modern retail marketing technology solution allows businesses to deliver mind-blowing numbers of offers in real time
    2 weeks ago
    employees brainstorming in office
    Are coworking spaces the best way to keep up the next generation of Malaysian workers engaged?
    2 weeks ago
    Andy See
    Marketing in Asia Presents an Exclusive Interview with Andy See, Founder and Managing Director of Perspective Strategies
    2 weeks ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    6 hours ago
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    3 days ago
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    1 week ago
    How retailers can prepare for the rise of Gen Zalpha
    1 week ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    5 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    7 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    7 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    2 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    2 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    2 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    5 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Indonesia New Regulations Challenge TikTok E-commerce Ambitions 
Share
Sign In
Notification Show More
Latest News
boomi-logo
Boomi Recognized as a Leader for the 11th Time in the 2025 Gartner® Magic Quadrant™ for Integration Platform as a Service
Press Release
WORQ offers free day passes to support remote work
WORQ offers free day passes to support remote work during the ASEAN Summit 2025 road closures
Press Release
Group photo of TLC CEO Ms. Julia Chong and Co-Director Mr. Khaw Chay Tee with representatives from both the 2024 and 2025 beneficiary organisations on stage
Turning Love Into Action: The Truly Loving Company Raises Over RM100,000 For Local Charities in Support of Community Growth And the Environment
Press Release
April Tayson, Regional VP INSEAU at Adjust
Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
Business Interviews Marketing
adjust-logo
Adjust Launches Growth Copilot BetaFor Smarter, Faster App Growth
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Business > News > Technology > Indonesia New Regulations Challenge TikTok E-commerce Ambitions 
BusinessNewsTechnology

Indonesia New Regulations Challenge TikTok E-commerce Ambitions 

profile
Last updated: 2023/09/27 at 9:13 PM
vaibhav khobragade
Share
3 Min Read
person using smartphone
SHARE

In a move that has sent ripples across the e-commerce landscape, Indonesia is set to introduce new regulations that will significantly impact social media platforms, particularly TikTok, and their online shopping ambitions. 

Key Highlights: 

  • New Regulatory Hurdles: Indonesia’s forthcoming rules will prevent social media platforms from facilitating direct e-commerce payments. 
  • Impact on TikTok: As the only major platform currently allowing direct e-commerce transactions, TikTok’s growth in its most significant market is under threat. 
  • Protecting Local Interests: The regulations aim to shield Indonesia’s micro, small, and medium enterprises, which contribute a substantial 61% to the nation’s GDP. 
  • Global Implications: With TikTok facing potential bans and scrutiny in regions like the US, Europe, and India, the platform’s global challenges continue to mount. 

Indonesia’s decision to curb direct e-commerce transactions on social media platforms has been primarily driven by the need to protect its vast array of local businesses. These enterprises, which form the backbone of the country’s economy, have been feeling the heat from the rapid rise of platforms like TikTok Shop. 

TikTok, owned by ByteDance, has been betting big on Indonesia, viewing it as a blueprint for its global e-commerce expansion. The platform’s shopping feature has witnessed exponential growth in the country, making it a crucial market for TikTok’s online shopping endeavors. 

However, the new regulations, expected to be rolled out soon, will challenge TikTok’s aspirations. While companies can still advertise their products, the ability to conduct direct transactions will be curtailed. This move is seen as Indonesia taking a stand, becoming the first Southeast Asian nation to push back against the e-commerce ambitions of global tech giants. 

The broader implications of these regulations are significant. Traditional online retailers in Indonesia, such as Shopee, might stand to benefit from these restrictions, as they could potentially see a surge in their user base and transactions. 

On the global front, TikTok’s challenges are multifaceted. Apart from the regulatory hurdles in Indonesia, the platform is grappling with potential bans in other regions, primarily due to national security concerns. These developments underscore the complexities TikTok faces as it seeks to expand its footprint worldwide. 

In conclusion, as the e-commerce landscape continues to evolve, platforms like TikTok will need to navigate the intricate web of regulations while balancing their global ambitions with local interests. Only time will tell how these developments shape the future of online shopping in Indonesia and beyond. 

You Might Also Like

Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust

Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn

Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group

Ignore TikTok tax advice from ‘finfluencers’, warns CPA Australia

How retailers can prepare for the rise of Gen Zalpha

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: ByteDance, e-commerce, indonesia, Regulations, social media, tiktok

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    vaibhav khobragade September 27, 2023 September 27, 2023
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    profile
    By vaibhav khobragade
    Follow:
    I am working as a Sr. Digital Marketing Executive with four+ years of experience in the space of Digital Marketing. I assist in the formulation of strategies to build a lasting digital connection with consumers. I help in planning and monitoring the ongoing company presence on social media & Launch optimised online advertisements to increase company and brand awareness.
    Previous Article Rose Huskey as SVP for South Asia Rose Huskey Joins The Trade Desk as SVP, South Asia: A Strategic Move in APAC
    Next Article Mac OS Sonoma Apple Released macOS Sonoma
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    boomi-logo
    Boomi Recognized as a Leader for the 11th Time in the 2025 Gartner® Magic Quadrant™ for Integration Platform as a Service
    Press Release 6 hours ago
    WORQ offers free day passes to support remote work
    WORQ offers free day passes to support remote work during the ASEAN Summit 2025 road closures
    Press Release 6 hours ago
    Group photo of TLC CEO Ms. Julia Chong and Co-Director Mr. Khaw Chay Tee with representatives from both the 2024 and 2025 beneficiary organisations on stage
    Turning Love Into Action: The Truly Loving Company Raises Over RM100,000 For Local Charities in Support of Community Growth And the Environment
    Press Release 6 hours ago
    April Tayson, Regional VP INSEAU at Adjust
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    Business Interviews Marketing 6 hours ago

    PropertyGuru

    property guru

    You Might also Like

    April Tayson, Regional VP INSEAU at Adjust
    BusinessInterviewsMarketing

    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust

    6 hours ago
    Andrew Monu, VP of Marketing, LinkedIn
    BusinessInterviewsMarketing

    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn

    3 days ago
    Ankita Thakur
    BusinessCampaignInterviews

    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group

    1 week ago
    Ignore TikTok tax advice from ‘finfluencers’, warns CPA Australia
    Press Release

    Ignore TikTok tax advice from ‘finfluencers’, warns CPA Australia

    1 week ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy