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Marketing In Asia > Blog > Business > News > Riding High: Lil Nas X Boosts Crocs’ Brand Image as Global Ambassador 
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Riding High: Lil Nas X Boosts Crocs’ Brand Image as Global Ambassador 

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Last updated: 2023/07/04 at 3:44 PM
Dr. Surbhi Sharma
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Riding High: Lil Nas X Boosts Crocs' Brand Image as Global Ambassador 
Image source: Twitter
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If there’s one thing we’ve learned about the sensational artist, Lil Nas X, it’s that he’s full of surprises. From an exuberant music career to taking a bold step in the fashion industry, he never fails to impress. Recently, he added another feather to his cap by becoming the global ambassador for Crocs and the face of its new platform shoe collection, the “Height Collection“.

Crocs, known for their unique, quirky, and comfortable footwear, have once again proven their flair for strategic partnerships. This innovative collaboration embodies a shared vision of inclusivity, bold self-expression, and unexpected creativity. The union between these two, with their commitment to authentic self-expression, seems like the perfect marriage of audacity and innovation. 

The Height Collection showcases a range of eye-catching designs such as the Siren Clog, Siren Chain Clog, Mega Crush Color Dip Clog, and the Crush Slide. These designs incorporate trendy elements like chunky platform heels, chain-link embellishments, and multicolor ombre patterns. Each style, available in an array of sizes, can be personalized with Jibbitz charms, enhancing the individuality and personality of the wearer. 

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A post shared by Crocs Shoes (@crocs)

Lil Nas X’s enthusiastic participation in the campaign echoes his vibrant and playful spirit, perfectly aligning with Crocs’ ethos of comfort and audaciousness. He is seen sporting the collection in various attires, seamlessly blending the utilitarian and vibrant aesthetics of the shoes. The artist’s authenticity and bold style choices are reflected in the unique shoe designs, suggesting the potential for this partnership to revolutionize the fashion industry. 

Also read: The Complex Web of Freedom, Censorship, and Tech: Examining HK Tech Chief’s Stance on “Glory to Hong Kong” 

The collaboration, announced on Instagram, features video teasers and photos of the Grammy-winning artist expressing his excitement about the partnership. It’s the continuation of a trend for Crocs, who have previously collaborated with other music stars like Post Malone, Justin Bieber, and Sza for limited-edition collections, which have all enjoyed success. 

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A post shared by Crocs Shoes (@crocs)

The collection, which includes a captivating silhouette suitable for a night out and a chain clog in dark cherry colorway, is available on the official Crocs website. The alignment between Lil Nas X and Crocs’ values of strength, style, and boldness ensures that this collection is set to make waves in the fashion world. 

This significant partnership brings to light the importance of artists in influencing fashion trends and brand choices. As Lil Nas X continues to defy norms and challenge expectations, one can only expect the unexpected from this groundbreaking artist and his collaboration with Crocs.

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TAGGED: collaboration, Crocs, fashion, footwear, Global Brand Ambassador, Height Collection, Jibbitz Charms, Lil Nas X, Mega Crush Clogs, Siren Clog

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    Surbhi Sharma July 4, 2023 July 4, 2023
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    By Surbhi Sharma
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    I am PhD in Mathematics from IIT Roorkee currently working as a Market Research & Data Analyst. I have a demonstrated history of working with Startups & Corporates across private equity, e-commerce and software product industries.
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