Acast, globally recognized as the largest independent podcast company, has revealed a game-changing update to its self-serve advertising platform — the introduction of host-read sponsorships. This unprecedented move grants advertisers worldwide access to sponsorship campaigns that podcast hosts personally narrate across the expansive Acast Marketplace.
An Unprecedented Initiative
Acast’s innovation makes it the pioneer and largest podcast network offering self-service podcast sponsorship access. The platform facilitates ad purchase from a vast range of high-profile podcasts, including Equity Mates Investing, Australian True Crime, and The Higher Ground Network, among others.
Traditionally, securing podcast sponsorships entailed manual negotiation through an ad sales representative or direct contact with the podcaster. Acast is shaking up the norm, integrating automation in the discovery and buying processes, a leap forward that promises media buyers more effective and precise investments in podcasting.
Leveraging AI for Smarter Media Buying
Furthermore, the platform’s integration of Artificial Intelligence (AI) aids advertisers in uncovering previously unnoticed podcasts, significantly diminishing bias in media buying. This feature allows advertisers to engage with the most relevant audiences in line with their message and budget. Advertisers will also appreciate the platform’s unmatched transparency, empowering them to make data-driven decisions based on pricing, audience insights, and more.
A Word from Acast
Niklas Lagerberg, Acast’s Product Manager, expressed the company’s excitement, stating, “This is a real moment for us. Host-read sponsorships are what makes podcast advertising so special and they’re the ultimate personal endorsement for advertisers because podcast listeners have such a deep, intimate connection with the creators they love and truly value their recommendations..”
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Henrik Isaksson, Acast’s Managing Director for Australia & New Zealand, chimed in on the launch’s benefits, “Not only does this launch provide new pathways for advertisers to hit target audiences, it’s also yet another step in our mission to put money back in the hands of creators. We’re passionate about democratising access for podcasts and helping the creator economy grow, and host-read sponsorships have a dual benefit for both creators and advertisers alike.”
Acast: Reinventing Podcast Advertising
Since its launch last November, Acast’s self-serve platform has served a diverse range of organizations. It’s set to enrich the advertising experience, offering longer editorialized messages read by the podcasters themselves.
If you are interested in booking host-read sponsorship campaigns, visit: Acast’s self-serve advertising platform.
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