Introducing a New Era in Retail Trading
CMC Invest (Singapore), in a strategic alliance with Edelman Singapore, is set to redefine the retail trading domain with its groundbreaking trading platform, CMC Invest. This cutting-edge mobile application marks a significant leap in the retail trading sphere, epitomizing the concept of “Radical Transparency.”
Tackling Transparency Challenges
In a time when the retail investment market saw unprecedented growth, clarity and straightforwardness often took a backseat, leaving investors grappling with hidden fees and complex terms. CMC Invest emerges as a game-changer, ensuring investors engage on a platform where transparency isn’t just a feature but a core philosophy. The platform’s clear terms, user-friendly design, and transparent pricing model stand as a testament to its commitment to eliminating hidden costs, including platform, inactivity, settlement, or custody fees.
Edelman’s Innovative Brand Campaign
Edelman has crafted a comprehensive omnichannel brand and acquisition campaign for CMC Invest. This campaign diverges from traditional norms, symbolized by a transparent asterisk, challenging the norm of concealing details in fine print. This innovative symbol is a declaration of CMC Invest’s commitment to upfront and clear communication.
The ‘World of CMC’: Simplifying Financial Concepts
The “World of CMC” campaign, developed in collaboration with a local illustrator, takes a whimsical approach to demystify financial concepts. This initiative symbolizes a break from conventional asterisks, ushering in an era where transparency fosters a deeper understanding of investment portfolios.
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Empowering the Investing Community
In a unique initiative, CMC Invest launched a TikTok campaign to find their first Stocktoker. This initiative invites creative minds to share their vision of investing SGD $10,000, with a chance to win cash, shares, and a platform to create educational content for CMC Invest’s social media channels. This approach aims to kindle passion and knowledge in the investing world.
A Multi-Channel Marketing Triumph
CMC Invest’s launch was a resounding success, leveraging a multi-channel approach that included Out-of-Home displays, Grab ads, social media, MRT station door ads, and even in-person events. This comprehensive strategy was pivotal in reaching a broad spectrum of consumers.
Brand Film: Highlighting the Frustration of Hidden Fees
The centerpiece of this campaign is a brand film that underscores the frustrations of hidden fees in everyday transactions. CMC Invest positions itself not just as a platform but as a movement, leading a new era of transparent interactions with its audience.
Voices of Commitment
Nisha Sivanandan, Head of Strategy & Integrated Clients at Edelman Singapore, shared her admiration for the platform’s dedication to transparency, commenting, “The campaign resonates the essence of trust. CMC Invest’s dedication to clear and trustworthy information is commendable.”
Melissa Lwee-Ramsay, Country Marketing Manager Singapore for CMC Invest, reinforced this sentiment, highlighting the company’s foundational principle of transparency. She said, “At CMC Invest (Singapore), transparency stands as our foundational principle. Our collaboration with Edelman Singapore in shaping the creative direction of the CMC Invest platform embodies the ethos of ‘Radical Transparency.’ Going beyond intuitive design and unambiguous Terms & Conditions, our innovative campaign challenges conventions with a transparent asterisk, symbolising our unwavering dedication to eliminating hidden fees. Through creative projects such as ‘World of CMC’ and the Stocktocker campaign, we aim to enlighten investors. In partnership with Edelman, we strive to empower users by furnishing them with clear and concise information, thereby fostering a transparent investment experience. Our campaign sets a pioneering benchmark for trust in the financial landscape.”
A New Benchmark in Financial Transparency
The launch of CMC Invest, with its unwavering focus on transparency, marks a pivotal moment in the retail trading landscape. By challenging traditional norms and embracing innovative campaigns, CMC Invest and Edelman Singapore are not just offering a trading platform; they are cultivating a culture of trust and openness in the financial world. This collaborative effort stands as a beacon for others in the industry, setting a new benchmark for transparency and customer-centric service in the financial sector.
