Redefining Media Dynamics: Hepmil Philippines’ Bold Move
In a significant stride towards media innovation, Hepmil Philippines, steering the acclaimed digital platform PGAG, has recently rolled out a series of pioneering programs. These programs are meticulously crafted to bolster the proficiency and potential of a myriad of talents and creators within its ambit. As an integral part of the larger Hepmil Media Group, which orchestrates platforms like SGAG and MGAG, Hepmil Philippines’ content arm skillfully penetrates the lives of over 30 million Gen Zs and millennials every week, region-wide. Furthermore, its strategic alliance with upwards of 800 premier digital content creators is producing an impressive 3 billion views a month.
Tapping into Social Commerce: The New Frontier for Hepmil Talents
The organization has boldly ventured into social commerce, providing its creators with novel avenues to monetize their content. This venture includes an incubation program aimed at refining their expertise in social selling and crafting valuable partnerships with regional e-commerce entities to bolster their consumer-direct initiatives.
Jel Directo, the Country Manager of Hepmil Creators’ Network, remarked, “The unstoppable rise of TikTok Shop in the Philippines has brought a platform for our creators not only to elevate their game in content creation but also to increase their opportunities for monetized content.”
She further elaborated, “Since this is fast-growing in the local market, we have trained our creators in effective live selling, live streaming, and also affiliate content building. With this, we continue to be partners of brands that are first-movers in the bottom funnel creator marketing able to support them as they speed up test-and-learn efforts.”
Broadening the Scope: Hepmil Creators’ Network’s Philippine Chapter
The expansion phase of Hepmil’s network has been marked by the inclusion of distinguished creators like Jico Umali (Jiconyo), Pipay Kipay, and Adam Alejo, reflecting the company’s commitment to creators who resonate with its ethos and expertise in content creation.
Delving into this development, Directo stated, “We want our creator network to be represented by those who truly understand our passion and skill in content creation. With Jico as our homegrown creator in PGAG; Pipay known on TikTok for her comedy and wit and Adam Alejo, a YouTuber known for his most-watched idea-first challenges, we are able to showcase our ability to support brands in creating content that connects and matters to their audience,”
Showcasing New Ventures: Hepmil Philippines’ Latest Lineup
In its ongoing quest to empower creators, Hepmil Philippines has unveiled a series of shows that marry entertainment with relatability. “Oner Gang,” led by social media influencers Jico Umali and Risha Rodriguez, stands out as a riveting travel series. It invites viewers on an exploratory journey through the Philippines, diving into the heart of local communities and their diverse cultures.
Joining this exciting lineup is “Sa Office,” a workplace-themed comedy offering a humorous yet authentic glimpse into office dynamics. Featuring talents like Eryka Lucas, Jico Umali, Al Gentrix, and Bert Javellana, and penned by Aly Almario (Alyloony), the series is set to deliver PGAG’s signature comedic experiences.
Erwin Razon, General Manager of PGAG and Bent Pixels Asia, commented, “We continue to innovate new shows, with our partner creators, to bring engaging and entertaining content to our fans, new and old.”
Pioneering Digital Marketing: The PGAG Edge
Since its inception in 2018, PGAG has established itself as a marketing vanguard, engaging daily with millions of Millennials and Gen Z Filipinos. Specializing in localized digital content, particularly memes and videos, it reaches millions of Filipinos weekly through its diverse content distribution channels.
Razon concluded, “The company’s strategic partnerships with rising platforms like Oner Gang and PGAG offer brands a strategic entry point into the evolving realm of digital marketing. As the rules of engagement are being rewritten, Hepmil is poised to author the next chapter in the industry.”
He added, “We strongly believe in the balance of advertising and entertainment on content, a mindset that allows us to thrive in integrating brand messages seamlessly within our content, while maintaining the authenticity and entertainment that our fans love.”