Esprit, the renowned global fashion brand, is making a comeback with its Spring 2023 campaign. The brand is introducing a new visual language to embody its refreshed look and feel, featuring fresh and sharp colours in its outfits. The latest campaign video showcases several models, who embody the brand’s positive and playful spirit, dancing in Esprit’s latest collection.
Ana Andjelic, Esprit’s Chief Brand Officer, stated: “The global return of Esprit has started with our Spring 2023 campaign: in it, we were looking to reclaim the aesthetic territory that made the brand famous and interpret it for 2023 and beyond.” Esprit is determined to reclaim its premium brand positioning and is already receiving positive feedback for its latest campaign.
Revisiting the Legacy: A Journey Through History
Esprit has a rich heritage, dating back to its creation in 1968. The brand is known for its mission to spread happiness through fashion and has been successful in doing so with its unique and innovative designs. In August 2022, it made a long-awaited return to the Hong Kong retail scene by launching a three-storey pop-up store, which combined art installations, interactive games and its latest collections. The pop-up store aimed to take visitors back in time to explore Esprit’s long-standing mission and introduce the brand’s refreshed look and feel, personified by its new mascot, Joy the Dolphin.
The Joy Department, on the ground floor of the pop-up store, was the starting point of this exciting journey. Visitors were greeted by a sculpture of Joy the Dolphin, whose charming spirit embodied the soul of the brand – playful, positive, and devoted to its community. The project was a tribute to the brand’s rich heritage and a celebration of its bright future.
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A New Era of Esprit: Introducing the Refreshed Look and Feel
Esprit’s Spring 2023 campaign marks a new era for the brand, as it introduces a refreshed look and feel with its new visual language. The brand’s latest collections feature fresh and sharp colours, which embody its positive and playful spirit. The campaign video showcases several models, who embody the brand’s ethos, dancing in the brand’s latest collection, and projecting a fresh feeling of the brand while still invoking legacy and originality.
With its new visual language and refreshed look and feel, Esprit is determined to reclaim its premium brand positioning. The brand’s latest ad campaign is already getting good feedback, and the company is eager to keep moving forward on its path to revitalisation.
More about Espirit
What is the aim of Esprit’s Spring 2023 campaign?
The goal of the campaign is to reclaim its premium brand positioning and introduce a new visual language to match its new look and feel.
What is Esprit’s mission and does Esprit still exist?
Esprit’s mission is to spread happiness through fashion. The brand has been successful in doing so with its unique and innovative designs.
Yes, Esprit still exists. The brand made a global return in 2023 with its Spring campaign to reposition itself with a new visual language.
Who is Joy the Dolphin?
Joy the Dolphin is the new mascot of Esprit, personifying the brand’s refreshed look and feel. Joy embodies the brand’s playful, positive, and community-oriented spirit.
Is Esprit a good brand?
It is subjective to say whether Esprit is a good brand. Some consumers might consider it to be a premium and stylish brand, while others might have different opinions.
Who owns Esprit?
Currently, ESG Capital Asia Limited, a private equity firm, is the owner of Esprit.
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