For Valentine’s Day 2023, Archies Limited has created a digital campaign called “Give a Gift of a Card” with the message, “Share a Gift of a Card with Your Loved Ones.” In today’s fast-paced world, everyone is racing against time and technology. The lifestyles and cultures of people around the world have undergone significant change. In this season of love, Archies Limited has created yet another campaign encouraging card gifts.
A variety of people are using their phones in the opening frame of the video. Sharing a greeting card is a novel way to show someone you care in this technologically advanced scenario. The campaign’s message of giving the gift of a card to your loved ones is heart-warming and reflective. The pandemic had curtailed our traditional forms of communication, whether it was due to trends or general culture. To revive the tradition of greeting loved ones on Valentine’s Day, Archies Limited is working to do so. The anticipation of reading the card’s message and the unique experience of holding it in your hand are special. Not only is it a card for sending greetings. But it also serves as a symbol of love and intended to make your loved ones feel special.
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Speaking about the campaign, Varun Moolchandani, executive director of Archies Limited, said, “The season of love is here, and we want people to be able to express their feelings in the best way possible. To accomplish that, we have come up with this campaign on the occasion of Valentine’s Day 2023. This will bring back the nostalgic memories of people associated with greeting cards. “We tend to get lost in a modern way, this time, let’s step back and reflect on our ways of sharing emotions.”
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Archies Limited has been a pioneer in the social expression sector for some time. In India, the practice of sending greeting cards to loved ones was essentially invented by Archies Limited in the 1990s. They are a New Delhi-based, multinational retailer of greeting cards and gifts. Who holds a market share of more than 60% in the organized sector. It has grown from a card-only company to a full-fledged social expressions company. All age groups and demographics are drawn to the brand because of its cuteness and sentiment. Archies Limited was chosen for the campaign because it captures the sentiment of exchanging greetings. In this season of love, Archies Limited wants people to be able to express their feelings. Archies Limited created this campaign for the occasion of love to achieve that. People will be reminded of their romantic greeting card memories by this.