Ogilvy PR, a leading communications agency, has announced the appointment of Q Akashah as the new managing director for Malaysia and Singapore, effective immediately. In her new role, Akashah will also retain her position as the executive director for Islamic Marketing in the Southeast Asian region. With this appointment, Ogilvy PR aims to drive innovation and growth in both markets.
As part of Ogilvy’s integrated leadership team in Singapore and Malaysia, Q Akashah will assume the responsibility of overseeing and managing the PR offices in both countries. Her role will involve exploring and implementing advancements in areas such as artificial intelligence (AI), influencer engagement, creative and content creation, and employee engagement. By embracing these innovations, Ogilvy PR aims to provide integrated client solutions and stay ahead in the dynamic communications landscape.
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Q Akashah brings over 15 years of strategic communications experience to her new position. Having previously worked at Ogilvy Malaysia and Indonesia, she joined Ogilvy PR in 2008 and has steadily risen through the ranks. Her extensive expertise and proven track record make her well-equipped to lead the agency’s operations in Malaysia and Singapore.
Expressing her excitement about the appointment, Q Akashah stated, “It is a privilege to be in the Company of Giants to bring forward our ambition of driving creative and impactful PR-led and social-first integrated work. The communications industry is changing rapidly, and my priority is to ensure Ogilvy PR remains at the forefront of propelling the success of our clients’ brands and businesses.”
In addition to her role as managing director, Q Akashah will continue spearheading Islamic marketing and communications efforts across the region. She will collaborate with international brands to engage with Muslim consumers and foster connections with Muslim-centric industries to appeal to a broader non-Muslim audience. The global Muslim spend is projected to experience significant growth in the next four years, making this focus area crucial for brands.
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This appointment is a testament to Ogilvy PR’s commitment to talent development and succession planning. It follows the regional leadership transition of Emily Poon, who assumed the role of president for Ogilvy PR APAC in 2021. Ogilvy PR’s dedication to nurturing top talent ensures a seamless transition and continuity in delivering exceptional services to clients.
Recently, Ogilvy PR extended its partnership with AIA Singapore, securing a 13-year agency of record engagement. This achievement, along with their appointment as AIA Singapore’s social agency of record, showcases Ogilvy PR’s expertise and track record in delivering outstanding results for its clients.
Emily Poon, President of Ogilvy PR Asia Pacific, expressed her delight with Q Akashah’s appointment, saying, “As a values-driven leader that always seeks to do right by our people, clients, and business, I cannot think of a better successor to take on the leadership of our Singapore and Malaysia PR offices. In an era of rapid technological advancements and evolving media landscapes, I am thrilled to collaborate with Q and our network colleagues to drive our next phase of growth in Singapore, Malaysia, and beyond. The information in this article is based on Marketing Interactive
