NP Digital’s Strategic Moves in APAC
In a strategic move to further their presence in the APAC region, NP Digital, internationally renowned for its comprehensive performance marketing solutions, has announced key leadership appointments. Gary Cheung takes the helm as General Manager for Hong Kong and Taiwan, while Melissa Cheng steps in as Country Manager for Malaysia. They will spearhead NP Digital’s growth ambitions in their respective territories, in synergy with the broader APAC team, including the recently onboarded Manuel Denoual, the General Manager of NP Digital Singapore, and Kris Casey, the new Senior SEO Lead for the APAC division.
An Overview of Gary Cheung and Melissa Cheng
Gary Cheung, a veteran with over a decade of immersion in the performance marketing domain in crucial APAC sectors, has had noteworthy stints at esteemed agencies like Publicis Media, SearchGuru, and iProspect. His deep-rooted understanding of Asia’s digital marketing nuances positions him as a key asset for NP Digital. On the other hand, Melissa Cheng, known for her prowess in paid media from her engagements with ADA, AdColony, and Yahoo, brings to the table a robust data analytics acumen. Both these appointments will be under the strategic guidance of Dan Kalinski, the Managing Director for APAC at NP Digital.
Dan Kalinski on NP Digital’s Focus
Dan Kalinski emphasized NP Digital’s relentless commitment to refining success indicators in the volatile digital marketing realm. He stated, “In the rapidly evolving digital marketing landscape, NP Digital is dedicated to reshaping success metrics, prioritising outcomes that drive profitability and scalability over vanity metrics. The addition of Gary and Melissa underscores our commitment to the APAC region. Gary’s extensive regional and global experience and Melissa’s media expertise align perfectly with our mission to deliver unparalleled results for our clients in Asia. They are poised to lead NP Digital’s expansion and innovation in the region in tandem with our strong APAC team.”
The Growth of the Digital Economy in APAC
The digital economy within the APAC domain is on an unprecedented upward trajectory, with projections estimating its worth to touch a staggering $1 trillion by the close of this decade. NP Digital is unwavering in its objective to broaden its regional footprint, poised to serve the burgeoning digital consumer segment in this vibrant region.
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The Legacy of NP Digital
Founded in 2017 by globally acclaimed marketer and New York Times best-selling author, Neil Patel, NP Digital is celebrated for translating Patel’s innovative vision and insights for a global clientele. Boasting an impressive portfolio of over 500 global clients, including industry giants such as CNN, Adobe, and Hewlett Packard, as well as emerging SaaS and e-commerce entities, NP Digital envisions an expansive trajectory in the foreseeable future.
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