Malacca Securities Joins Forces with Zeno Group Malaysia
Malacca Securities Sdn Bhd, an esteemed brokerage firm actively participating in Bursa Malaysia Securities Berhad, has proudly announced Zeno Group Malaysia as its newly appointed agency of record. This collaboration will witness Zeno playing a pivotal role in steering the brand, creative, and comprehensive communication strategy, drawing inspiration from Malacca Securities’ commendable 60-year journey.
Bridging the Digital Divide
Lim Chia Wei, the astute Managing Director of Malacca Securities Sdn. Bhd., reflected on the company’s forward momentum, stating, “We have seen an increased interest in better financial management in Malaysia, especially with the growing sophistication of financial products and services in the country. As we grow to become a more digital-driven organisation, we want to refresh the brand, connect with technologically immersed consumers today and become more accessible to the public.”
She continued with praise for their new partners, noting, “Zeno came fully prepared. They know their way around our business and understood our business objectives. It is the right agency that will help us narrate and share our story to the stakeholders.”
Further illuminating their agenda, Lim added, “Zeno will be responsible in managing creative and communications across a whole suite of upcoming products currently in development by Malacca Securities.”
Crafting Narratives of Legacy and Future
Echoing the enthusiasm of this partnership, Amanda Leong, Managing Director of Zeno Group Malaysia, shared, “We are excited to partner with Malacca Securities in helping to craft the next chapter of this legacy brand. Together, we will focus our storytelling capabilities to assist Malacca Securities in introducing its brand to more Malaysians and further evolve its reputation.”
With both entities passionately committed to their collaboration, the financial sector can keenly anticipate the innovative strides and transformative strategies this partnership promises to deliver.