Location Media Xchange (LMX), a leading provider of enterprise software for Out-of-Home (OOH) media owners, has announced a strategic partnership with DoohClick, the leading global ad network management platform. The integration provides OOH media owners effortless programmatic advertising demand access.
Launched to modernize the OOH media space, the DoohClick platform is designed to democratize media owner operations with an easy-to-use platform for media owners. This partnership allows DoohClick to connect to the LMX Supply Side Platform (SSP), dramatically enhancing operational efficiencies and unlocking countless new programmatic advertising demand partnerships for OOH media owners from their platform.
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“It is critical that OOH software reduces manual processes and friction when it comes to managing several demand partners. We will continue to partner with the different stakeholders in the OOH ecosystem to make this happen. “ said Srikanth Ramachandran, Founder and Group CEO of Moving Walls, the parent company of LMX.
A Collaborative Effort for Programmatic DOOH Growth
Jonas Glad, CEO of DoohClick, highlighted, “Unlike other SaaS providers, DoohClick is SSP agnostic. We don’t lock clients into a single system. Adopting a collaborative, flexible approach allows media owners the opportunity to run programmatic campaigns on whichever system they choose, opening up programmatic buying to new markets.”
The shared commitment between LMX and DoohClick to help digital signage network progress as quickly as possible cements this partnership. By removing the friction between advertisers and media owners, their work in this area continues to be a key driver behind the continued growth and success of the programmatic DOOH industry.
