Sydney, March 4, 2024 – In a bold move to revolutionize the fast-food industry, Australia’s beloved chicken shop, Red Rooster (Reds), introduces crave_ware. This groundbreaking AI-powered technology promises to redefine how Australians fulfill their chicken cravings, offering a solution that places orders based on the natural hunger cues of the customer.
The brainchild of the creative technology agency, whiteGREY, crave_ware is designed to interpret and respond to hunger signals, specifically tummy rumbles, distinguishing them from other bodily sounds. This advanced AI software then automatically places a custom meal order tailored to the user’s immediate cravings.
Jono Casley, Chief Technology Officer at whiteGREY, emphasizes the innovation behind crave_ware, “When the odds are stacked against you, you need to change the rules of the game.” Casley elaborates on the technology’s unique approach to increasing brand consideration for Red Rooster, “By tapping directly into the appetite of consumers, crave_ware stands as a testament to Reds’ commitment to satisfying Australian chicken cravings like no other.”
Ashley Hughes, Marketing Director at Red Rooster, shares the excitement surrounding the launch, stating, “We’re thrilled to introduce a cutting-edge customer experience solution that meets Australia’s chicken cravings in real-time. This AI technology not only understands hunger cues but proactively places orders, embodying our mission to satisfy ‘The Rooster Within’ seamlessly.”
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Chad Mackenzie, whiteGREY’s CCO, reflects on the technology’s simplicity and impact, “The magic of crave_ware lies in its ability to let your stomach take the lead in ordering, thanks to some seriously cool tech. It’s about bypassing conventional decision-making processes for a direct line to fulfillment.”
Supported by a robust influencer campaign, led by Issac Eats-a-Lot, and comprehensive PR and digital strategies, Red Rooster aims to generate buzz and explore future integrations of crave_ware. This includes potential in-restaurant applications and cross-promotional activities, enhancing customer experience and engagement.
In celebration of the launch, Red Rooster is rewarding fans with the chance to win a year’s supply of chicken for sharing their tummy rumbles, inviting Australians to experience crave_ware firsthand.
For more information on crave_ware and to join the revolution in food ordering, visit crave-ware.com.
Video link here: https://vimeo.com/917394276/a23d46876e?share=copy
