A New Era in Consumer Interaction
In a remarkable step forward in the realm of marketing, Goodday, the esteemed cultured milk drink from Asahi Beverages Philippines, is charting a new course in customer engagement. Collaborating with Appetite Creative, a studio at the forefront of creative technology, Goodday is introducing an interactive connected packaging experience, a concept that seamlessly merges the tangible with the digital, ushering in a new era of consumer interaction.
Rewards and Grandeur Awaiting the Lucky Ones
At the heart of this campaign lies a digital portal, accessed via QR codes on Goodday drink packages, offering a myriad of instant rewards to its registered users. But the pinnacle of this campaign is undeniably its major draw – an opportunity to win a fully paid trip to Japan for four, encompassing flights, accommodation, a one-day tour, and spending money. Additionally, the campaign offers a range of other prizes, from GCash Credits to Nintendo Switch Lite consoles, and 50 Goodday gift packs.
A Tribute to Loyal Customers
Reflecting on the campaign, Hemalatha Ragavan, CEO at Asahi Beverages Philippines, shared, “This campaign is designed to reward our customers with some amazing prizes. Goodday is always looking at creative and fun ways to engage and reward our consumers and this partnership with Appetite enabled us to do just that.”
Redefining Brand Engagement
Adding her insights, Jenny Stanley, Managing Director at Appetite Creative, underscored the transformative power of connected packaging, saying, “Connected packaging offers brands fun ways to interact directly with customers. From instant rewards and competitions to education and inspiration the opportunities are truly unlimited. It’s great to see the Goodday brand tap into this versatile media channel.”
Harnessing Data for Deeper Insights
The campaign’s digital platform goes beyond mere prize distribution. It serves as a fountain of consumer data, tracking everything from buying patterns to product preferences and engagement times. This GDPR-compliant approach is a strategic move by Goodday to refine its marketing strategies and gain a deeper understanding of its consumer base.
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Wide Accessibility and Campaign Duration
Spanning across the Philippines, the campaign is accessible with any Goodday 80ml or 350ml bottle, available in supermarkets, convenience stores, and sari-sari stores. Moreover, the QR code can also be found on Goodday’s social media pages on Facebook and Instagram, broadening its accessibility. Set to run until the end of March, this campaign offers a window of opportunity for Goodday enthusiasts.
Through this pioneering campaign, Goodday is not just marketing a product, but crafting an experience that resonates with consumers. By integrating technology with creativity, Goodday is setting a new benchmark in marketing, offering not just a refreshing drink, but a journey of engagement and discovery with every sip.
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