Global advertising agency Ogilvy welcomes back Ida Siow as Senior Strategy Partner for Ogilvy Asia, marking a new chapter of strategic innovation and creative effectiveness for the firm. Siow will leverage her extensive expertise to drive multinational clients’ success as well as spearhead global and Asia-wide projects, with a focus on the critical Chinese market.
Collaborating closely with the agency’s creative and strategy teams, Siow is poised to play an instrumental role in shaping innovative offerings and enhancing creative effectiveness, a move aimed at driving business growth.
Ida Siow, a seasoned global strategist, brings over 15 years of diverse experience working with both global brand leaders and burgeoning disruptors in Europe, China, and Southeast Asia. Before rejoining Ogilvy, she served as the President of the Singapore office for 72andSunny and headed planning for Singapore and Southeast Asia at J. Walter Thompson.
Her previous tenure at Ogilvy began in 2012 as the Planning Partner for Ogilvy Shanghai, where she successfully developed a robust portfolio of both international and local clients spanning various sectors including consumer-packaged goods, travel, technology, and B2B.
Welcoming Siow back to the team, Chris Reitermann, CEO of Ogilvy Asia Pacific and Greater China, praised her entrepreneurial passion and multifaceted skillset. He emphasized her capabilities in providing brand-building advisory and creative effectiveness solutions, stating these would be invaluable assets in supporting Ogilvy’s existing business and exploring new opportunities in the fast-evolving market landscape.
Expressing excitement over Siow’s return, Arvind Srivastava, Chief Strategy Officer of Ogilvy Asia, stated his firm belief that Siow’s seniority, experience, and planning sensibilities would significantly enhance their work and push it to new heights.
Siow described her return to Ogilvy as a homecoming and acknowledged the timeliness of her appointment in the post-Covid era marked by new economic and geopolitical realities. She emphasized the need for bold thinking and exceptional creativity to help businesses thrive in the changing landscape.