- Across Asia Assist Indonesia rebrands as HealthMetrics Indonesia as part of HealthMetrics’ regional expansion, bringing advanced digital TPA solutions to the Indonesian market.
- The launch strengthens Malaysia’s position as a regional healthcare hub, opening new opportunities for local providers to serve international patients.
Kuala Lumpur, 17 April 2025 – HealthMetrics, a leading digital Third-party Administrator (TPA) in Southeast Asia and Malaysia’s homegrown digital healthtech success story, has announced its continued regional expansion with the official launch of HealthMetrics Indonesia. This milestone follows the rebranding of Across Asia Assist Indonesia (AAA) under the HealthMetrics umbrella, bringing together longstanding Indonesian expertise with HealthMetrics’ advanced digital infrastructure. The result is a unified platform that will transform healthcare administration and open cross-border opportunities—especially for Malaysian healthcare providers seeking to serve international patients.
For over a decade, Across Asia Assist Indonesia has supported millions of Indonesians in its role as a TPA and international medical assistance provider – serving insurance clients such as Allianz, AXA, Tokio Marine, and local corporations. Following HealthMetrics’ acquisition of AAA in 2022, the company has now officially rebranded to HealthMetrics Indonesia to reflect this transformation – bringing together deep local expertise with next-generation digital infrastructure. This rebranding aims to deliver faster, smarter, and more seamless healthcare administration for insurers, corporations, healthcare providers, and members across the country and regionally.
Alongside the launch of HealthMetrics Indonesia, the company also launched three flagship solutions: the HealthMetrics Cloud Platform, Global Member App, and International Assistance Hub. These digital solutions mark a new era of patient-centric, AI-powered healthcare access that is scalable and intelligent, empowering insurers, corporates, healthcare providers, and members across the region with greater efficiency, transparency, and access to care, both locally and across borders.
“We believe our digital-first approach is aligned with Southeast Asia’s vision of a connected healthcare ecosystem, and builds on the digital foundations laid by our Malaysian counterpart in delivering scalable innovation across borders,” said Dr. Madan Mohan Vasandani, CEO of HealthMetrics Indonesia.
With over 7,000 healthcare providers in Malaysia already part of its network, HealthMetrics’ expansion into Indonesia significantly enhances Malaysia’s position as a destination for cross-border care. The newly launched International Assistance Hub, Global Member App, and ISO27001-certified Cloud Platform allow members across Southeast Asia to search for panel providers in Malaysia, request guarantee letters, manage claims, and post-care support—streamlining the experience for inbound patients and enabling more efficient administration for providers.
Alvin Yuan, Co-founder & Group Chief Executive Officer of HealthMetrics Group, said, “This is a proud moment for us as a Malaysian-born company. Our expansion into Indonesia opens exciting opportunities for Malaysian healthcare providers to serve international patients through our connected, digital-first ecosystem. By aligning technology, partnerships, and purpose, we can co-create a connected, borderless healthcare future. As such, I am excited with this unification of a shared mission with our Indonesian team, which already carry a formidable track record as a leading TPA and the largest assistance company in Indonesia.”
Technology remains a key pillar in HealthMetrics’ vision for a borderless healthcare ecosystem. The HealthMetrics Cloud Platform will connect insurers, corporates, and providers to manage domestic and international policies seamlessly, with features like instant member enrolment, AI-driven claims, fraud detection, cost containment, and real-time insights to ensure efficient and high-quality care delivery. This is supported by the HealthMetrics Global Member App, which allows users to link multiple insurance policies, access care globally, request guarantee letters and claims, and enjoy wellness benefits – all from a single app.
To further improve cross-border care, the HealthMetrics International Assistance Hub offers access to over 15,000 direct billing healthcare providers through its regional TPA network, ensuring smoother coordination and improved provider terms. With this strong digital foundation, HealthMetrics has grown rapidly into a leading digital TPA since its establishment in 2015, with a solid presence in Malaysia, Singapore, and Indonesia.
Advent Phang, Co-founder & Group Chief Technology Officer of HealthMetrics Group, said, “Our focus is not only on digitization, but on intelligent digital solutions – bringing cost savings, transparency, and control to all stakeholders in the healthcare journey. Much of this innovation has been shaped by our experience in Malaysia, which continues to serve as a launchpad for regional growth.”
This commitment to smarter digital solutions was brought to life at HealthMetrics Spotlight 2025, held in Jakarta yesterday, which brought together over 100 of the country’s most influential leaders from the healthcare, insurance, employee benefits, and corporate sectors. The event served as a dynamic platform to explore the future of healthcare administration in Indonesia, highlighting the vital role of digital-first infrastructure in improving access, efficiency, and quality of care for all Indonesians.
Underscoring the collaborative spirit, the event was supported by KPJ Healthcare Berhad, one of the region’s largest private healthcare providers, underscoring the importance of cross-border partnerships in advancing a connected, borderless healthcare experience for Indonesian corporates, insurers, and members, while also creating new opportunities for Malaysia to attract inbound patients.
HealthMetrics has served over 100+ insurers, 3,000+ corporate clients, and enabled care through 15,000+ healthcare providers across Southeast Asia. Trusted by global insurers, the company continues to lead in digital healthcare administration with solutions that streamline benefits management. As HealthMetrics nears a decade of innovation, it is on track to exceed US$1 billion in cumulative medical treatments by the end of 2025 and welcoming more Malaysian healthcare providers and partners to join its borderless ecosystem—unlocking new regional opportunities while reinforcing Malaysia’s role as a regional hub for quality care and innovation.
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