Godrej Capital, the financial services arm of the Godrej Group, has unveiled its innovative digital campaign #GrowthKiUdaan, accompanied by a Digital Video Commercial (DVC) to introduce its enhanced flagship platform, Godrej Capital Nirmaan (hereafter referred to as Nirmaan). This initiative marks a significant step in supporting the micro, small, and medium-sized enterprises (MSMEs) of India.
Nirmaan: A One-Stop Solution for MSMEs
The digital ad film is strategically designed to communicate the benefits of joining Nirmaan across India. Nirmaan serves as a comprehensive platform, connecting MSMEs to a trusted partner network, including prominent names like DBS Bank India, Visa, Amazon, and GeM Tech Paras. The platform offers access to over 13 partner platforms, providing a range of services that businesses nationwide can leverage.
Educating and Empowering Through Digital Storytelling
The digital ad film focuses on educating its audience about how Nirmaan enables MSMEs by linking them with partners offering specialized services. This initiative aims to propel businesses across India towards new success heights. The campaign’s core message highlights Godrej Capital Nirmaan’s commitment to empowering every business in India, encouraging them to embark on #GrowthKiUdaan.
Digital Marketing: A Strategic Approach
Godrej Capital is leveraging digital marketing channels to reach both business-to-customers (B2C) and business-to-business-to-customers (B2B2C), ensuring widespread visibility for the ad film. Nalin Jain, Chief Marketing Officer at Godrej Capital, emphasizes the platform’s potential. “I am convinced of the support Godrej Capital Nirmaan can offer to MSMEs across India. Our digital marketing campaign, with its clear messaging – get onboarded on the Nirmaan flight to take off on #GrowthkiUdaan, is tailored to our diverse audience using various digital channels, including email, social media, web, and mobile. This approach, combined with below-the-line (BTL) activations, forms a comprehensive digital content strategy, adding a personalized touch to our communications and fostering direct customer connections,” he stated.
Tailoring Communications for Target Audiences
The campaign’s focus on utilizing diverse digital channels is a testament to Godrej Capital’s understanding of the current digital landscape. By customizing their communication for specific target audiences, they aim to enhance their digital content strategy, infusing their messaging with a personalized touch, and facilitating more direct connections with customers.