FUJIFILM India, a pioneer in multifunction printing technology, has launched an emotionally resonant ad campaign, marking its ambitious entry into the Indian market. On 27th September 2023, the company announced its foray with a range of A3 office printing devices, aiming to redefine the printing landscape for a diverse clientele including government, corporate sectors, and the broader printing industry.
A Campaign That Narrates Diverse Indian Stories
Conceptualized by Hakuhodo Sync, the ad film weaves together four distinct customer stories from different sectors: a Government Official, Corporate, Small & Medium Business, and the Printing Industry. These narratives, set against the backdrop of major Indian cities – Delhi, Mumbai, Chennai, and Kolkata – beautifully capture the regional diversity and integrity of India, highlighting the multifunction printing ecosystem’s core.
Showcasing Technological Excellence
The brand film emphasizes how FUJIFILM’s APAC No. 1 Multifunction printer, now available in India, will leverage its advanced technology to support the nation’s growth. The ad film showcases features like single-pass duplex scanning, high-speed printing, seamless smartphone connectivity, and consistent high-quality prints, positioning the product as a value proposition for various business needs.
The Artistic Craft Behind the Ad Film
Directed by Ranvir Kumar Suman, the ad film was shot over two days across multiple locations in Mumbai, including Big 9 by 9 Wings Studio Andheri, Mother Nature Studio, Madh Island, and a photocopy shop in Malad. The film was shot using FUJIFILM’s iconic Fujinon Permista Cine Lenses, ensuring exceptional image quality and color consistency, essential for the geographic narrative of the film.
A Melodious Backdrop to a Powerful Message
The ad film’s narrative is enhanced by the melodious track “Badhega India,” composed by Abhinav Kaushik and penned by Ram Krishna Gopi Yadav, who also produced the film under Seaface Film. This musical backdrop adds an emotional layer to the campaign, resonating with the audience and reinforcing the product’s potential.
Leadership Perspectives on the Campaign
Koji Wada, Managing Director of FUJIFILM India, commented on the launch, “Driven by innovation, we at FUJIFILM India believe in technology’s power to turn dreams into reality, empowering individuals and businesses. This is aptly encapsulated in our ad campaign, reflecting our commitment to transforming pixels into perfection.” Priyatosh Kumar, Head of Graphic Communications & Device Technology at FUJIFILM India, added, “The ad campaign strongly asserts the trust in our multifunction printers, creating a lasting impact and aligning with our tagline ‘Bringing innovation to your Business’.”
FUJIFILM India’s Strategic Market Entry
In September, FUJIFILM India ventured into the office printer business, unveiling six A3 multifunction printers. These devices are designed to boost productivity, ensure reliability, and meet the dynamic demands of today’s Indian work environment. The ad campaign, available on FUJIFILM India’s official YouTube page and social media handles, aims to increase consumer awareness and reinforce trust among patrons.